In a crowded marketplace where companies compete for the same customers, it’s become hard to stand out. Consumer definitions of value and loyalty are changing. Marketers therefore look to loyalty management providers to help them define and execute a customer loyalty strategy that overcomes these obstacles to build profitable relationships with their best customers.
Enter Aimia. We understand customer loyalty better than anyone because we built our business around it: We grew from a single frequent-flyer program into a global leader in loyalty management offering a full suite of services including Coalition Loyalty, Proprietary Loyalty and as Loyalty Analytics.
Our unique capabilities include proven expertise in building proprietary loyalty strategies, launching and managing coalition loyalty programs, creating value through loyalty analytics and driving innovation in the emerging digital and mobile spaces. We are a recognized leader in customer loyalty.
Aimia deploys the full suite of loyalty management services on behalf of our clients in order to:
- Increase market share in environments of competitive parity;
- Increase share of customer via shifting spend from the competition and increasing spend via cross-sell and up-sell initiatives;
- Improve lifetime customer value by identifying and overcoming sources of attrition;
- Enhance the customer experience in order to create loyalty and brand advocacy.
We deploy our full suite of loyalty services across all industries, geographies and channels. Through our coalition loyalty programs, we share long-term trusted relationships with millions of consumers around the world. We build and run loyalty programs for ourselves and for some of the world’s best brands. Customer data is at the heart of everything we do.