Our Vision

Aimia’s vision is to become the recognized global leader in loyalty management.

Our Values

At Aimia, we work with passion, respect, heart and humour. We are committed to global leadership in innovation, insight, thought and action.

We have chosen to be guided by a set of guiding principles incorporated in the way we value people, teams and our business.

Above everything else, Aimia values PASSION in all its different forms.

Partnership

Authenticity

Strong Opinions – Loosely held

Simplicity – Brilliant Simplicity

Inclusiveness

Originality

Nimbleness

We model partnership when we take pride in our brand, in breaking new ground and in creating value for those we serve.

We are authentic in the way we represent ourselves in the market and to our clients and employees.

We hold strong opinions about how to best serve our clients, but they are loosely held in the face of new or contrary evidence.

We display brilliant simplicity by tackling the tough issues, eliminating barriers and refusing to get distracted by non-value added processes.

We demonstrate inclusiveness by maintaining the highest standards of open dialogue in all elements of our business and our community obligations.

We promote originality as the best means possible to differentiate ourselves in the market and to ensure sustainable performance over time.

We are nimble when we seize the opportunities to respond to the changing needs of our clients or the market in general.