As Aimia’s first investment in an international frequent flyer program, our investment in Club Premier represents a significant strategic milestone; it marks the first export of our company’s very successful Aeroplan Canada business model. Mexico is a high growth market and one of the target countries of our global expansion strategy. This investment not only provides us with a stepping stone into the very important Latin American market, but it also reinforces our position as a global leader in loyalty management, allowing us to participate in the transformation of a frequent flyer program into a standalone, broad-based coalition loyalty program.
Club Premier is the leading coalition loyalty program in Mexico with 2.8 million active members and over 50 partners.
Club Premier is owned by Premier Loyalty & Marketing (PLM). PLM is a joint venture between Grupo Aeromexico (71% share) and Aimia (29% share).