Aimia draws from a global well of best practices to bring you the latest case studies, industry research and customer loyalty knowledge. Check out our latest brain food for loyalty practitioners below.
Today, people use “mobile devices” to text, send pictures, talk, email and so much more. Mobile marketing is much deeper than a cool app or a simple SMS blast. Mobile marketing is as deep and different as every customer. Our latest mobile whitepaper talks about applying customer strategy to build stronger relationships via mobile devices.
Aimia’s Group Chief Executive Rupert Duchesne points the way to the future of loyalty management. It’s a future in which successful businesses deliver marketing relevance based on deep consumer understanding; a future in which marketers leverage customer data to build sustained, reciprocal and meaningful relationships that increase profits and drive long-term enterprise value. Available in English and in Spanish:
The Millennial Generation, also known as Generation Y, will change the way companies and brands build sustainable customer loyalty. “Born This Way” presents a comprehensive view of customer loyalty expectations among the next great cohort of consumer spending.
Customer data is an invaluable asset that you can’t take for granted. “New Data Values” provides valuable guidelines that can help you craft your own set of data values to apply to your business. After all, data privacy is too important a topic for marketers to remain on the sidelines.