Air Miles Middle East has partnered with Marhaba, a Meet and Greet service for passengers at Dubai International Airport to allow Members to receive Air Miles every time they book the service.
The region’s leading loyalty programme’s 1.2 million Members can now collect two Air Miles for every dirham spent on Marhaba’s Meet and Greet service and collect one Air Mile for every dirham spent on its City Stop Service.
Marhaba, operated by dnata, a core division of the Emirates Group, has provided services at Dubai International Airport Terminals 1, 2 and 3 since 1991.
Air Miles Middle East’s Commercial Director, Paul Lacey, says: “We’re delighted to offer our Members the chance to collect Air Miles every time they use dnata’s high quality airport services. The expatriate population living in Dubai constitutes a large percentage of our membership so there’s a lot of interest in travel and related products as a result.
“Marhaba, which means ‘welcome’ in Arabic, serves more than half a million travellers every year and our partnership with them is in line with our strategy, as leaders in operating coalition loyalty programmes, to enhance our value offerings to both Members and partners.”
Air Miles Middle East is the region’s largest loyalty programme and managed by Rewards Management Middle East, which is 60 per cent owned by Aimia, a global leader in loyalty management. www.airmilesme.com
Notes to the editors:
About Air Miles Middle East
Air Miles Middle East is managed by Rewards Management Middle East, which is 60 per cent owned by Aimia, the global leader in loyalty management.
Groupe Aeroplan Inc., doing business as Aimia ("Aimia"), is a global leader in loyalty management. Aimia's unique capabilities include proven expertise in delivering proprietary loyalty services, launching and managing coalition loyalty programs, creating value through loyalty analytics and driving innovation in the emerging digital and mobile spaces. Aimia owns and operates Aeroplan, Canada's premier coalition loyalty program and Nectar, the United Kingdom's largest coalition loyalty program. In addition, Aimia has majority equity positions in Air Miles Middle East and Nectar Italia as well as a minority position in Club Premier, Mexico's leading coalition loyalty program and Cardlytics, a US-based private company operating in merchant-funded transaction-driven marketing for electronic banking.
Aimia is a Canadian public company listed on the Toronto Stock Exchange (TSX: AIM) and has over 3,800 employees in more than 20 countries around the world. For more information about Aimia, please visit www.aimia.com.
About Marhaba Services
Operated by dnata, part of the Emirates group, Marhaba - which means ‘welcome’ in Arabic - was launched in December 1991, exclusively to help passengers in and out of Dubai International Airport. Whether they are arriving or departing, Marhaba services are designed to make a passenger’s journey as easy and as comfortable as possible. They offer a range of services including exclusive lounges available for passengers on all airlines: www.marhabaservices.com