Reaffirms Position as a Global Leader in Loyalty Management
MONTREAL, QC, Oct. 5, 2011 /CNW/ - Groupe Aeroplan Inc. (TSX: AER), a
global leader in loyalty management, today launched its new name and global brand identity. Effective immediately, Groupe Aeroplan will
carry on business as Aimia.
While the names and brand identities of consumer facing brands Aeroplan,
Nectar (Chile, Italy and the UK) and Air Miles Middle East will remain
unchanged, business-to-business brands LMG Insight & Communication and
Carlson Marketing will now operate under the name Aimia.
"Our global full suite of loyalty management services provides us with a
clear competitive advantage in a rapidly changing marketplace," said
Rupert Duchesne, President and Chief Executive Officer. "As competitors
try to position themselves to take advantage of the burgeoning
international market for loyalty management services, we are already
well positioned as the established experts. A single, explicit global
brand clearly reaffirms this privileged position."
Aimia deploys its full suite of services across all vertical industries,
geographies and channels. Aimia can service any client constituency in
the business-to-consumer, business-to-business and business-to-employee
Aimia's global services offering fully leverages the capabilities
acquired over recent years. The Groupe Aeroplan identity, which was
derived from the name of the original frequent flyer business and
remains closely connected with the Aeroplan program in Canada, was no
longer an accurate reflection of the company, its employees, global
footprint and unique full suite of loyalty management services.
"We understand customer loyalty better than anyone," added Duchesne. "As
such, we strongly believe that everything industry players think they
know about customer loyalty is about to change and we know that much of
that change will be driven by our next generation of consumers. Today,
we are also pleased to unveil groundbreaking research on Millennials,
which we have conducted in major loyalty markets around the globe."
For more information about Aimia's global research on next generation
consumers, please consult the company's news release entitled How Generation Y will reshape customer loyalty.
Effective October 7, 2011, the company's ticker symbols on the Toronto
Stock Exchange will be changed and its common shares and cumulative
rate reset preferred shares, Series 1 will begin trading under the
symbols AIM and AIM.PR.A, respectively. The proxy circular for the
next Annual Meeting of Shareholders will include a proposal to amend
the company's articles of incorporation to change its corporate name to
Groupe Aeroplan Inc., doing business as Aimia, is a global leader in
loyalty management. Aimia's unique capabilities include proven
expertise in delivering proprietary loyalty services, launching and
managing coalition loyalty programs, creating value through loyalty
analytics and driving innovation in the emerging digital and mobile
spaces. Aimia owns and operates Aeroplan, Canada's premier coalition
loyalty program and Nectar, the United Kingdom's largest coalition
loyalty program. In addition, Aimia has majority equity positions in
Air Miles Middle East and Nectar Italia as well as a minority position
in Club Premier, Mexico's leading coalition loyalty program.
Aimia is a Canadian public company listed on the Toronto Stock Exchange
(TSX: AER (currently) and changing to TSX:AIM effective October 7,
2011) and has over 3,800 employees in more than 20 countries around the
world. For more information about Aimia, please visit www.aimia.com.
Follow us on Twitter: http://twitter.com/#!/aimiainc
Note to Editors: Aimia will also hold a virtual event today to unveil its new name and
global brand identity. For access to the event site, please contact
media contacts listed below.