UK-Based charities can now be in with a chance of benefitting from the skills and knowledge of experts from the data community who will analyse the charities’ information for free. Conducted by US-based Datakind* the analysis will take place at the UK’s first ever DataDive over 28th-30 September.

DataDives have proved to be a huge success in the US with DataKind bringing together leading data scientists and selected charities to help them uncover the power of using data. The charities are chosen based on the data they have available and their ability to identify a well-defined data problem. Volunteer data scientists tackle the charities data challenges over the course of the DataDive weekend, transforming the data they have been given into insights which will benefit the charities and help them achieve their aims.

DataKind founder Jake Porway said: “We are living inside a data revolution that is transforming the way we understand and interact with each other and the world, and it has only just begun. Data has the potential to make hidden relationships crystal clear, to be a common language between people who might never have spoken, to inspire collaboration, to offer metrics for decision making, and to turn seemingly unrelated ideas into powerful insights that can solve the most complex and intractable problems we face. We have hosted a number of DataDive weekends in the US and we are looking forward to hosting our first UK event in London.”

Any UK-based charities that are interested in better understanding the data they hold and participating in DataKind’s first UK DataDive should complete an online questionnaire and can apply at http://datakind.org/events/londondatadive/.

The DataKind event has been brought to the UK by Aimia, the company that owns Nectar. Aimia’s IT Director, Fiachra Woodman, explained: “Aimia works on behalf of a number of clients around the world helping them understand their data better. Partnering with DataKind gives our data scientists, who are passionate about using their data skills, an opportunity to work with other types of organisations and charities that may not have access to these skills on an ongoing basis.”

The event will take place at the Hub Westminster, London.

*DataKind was formerly known as Data Without Borders”

For further information, please contact: contact@datakind.org
Gabrielle de Wardener on 020 7152 6621 or at Gabrielle.deWardener@aimia.com
Ania Krwawicz on 0207 152 6869 or at Ania.Krwawicz@aimia.com

About DataKind:
DataKind (formerly known as Data Without Borders) brings together leading data scientists with high impact social organizations through a comprehensive, collaborative approach that leads to shared insights, greater understanding, and positive action through data in the service of humanity. DataKind is a community of pioneering data scientists with the talent, commitment, and energy to open the door and show us the way.

About Aimia:
Aimia, a global leader in loyalty management, has unique capabilities and proven expertise in delivering proprietary loyalty services, launching and managing coalition loyalty programs, creating value through loyalty analytics and driving innovation in the emerging digital and mobile spaces. In the UK, Aimia owns and operates Nectar, the UK’s largest loyalty programme. Aimia also offers world-class data analytics through its Intelligent Shoppers Solutions suite of tools and has a minority position in Cardlytics, a pioneer of transaction-driven marketing in banking. For more information, please visit: www.aimia.com.