Nectar points will be able to be exchanged for payment towards meals in Bella Italia, Café Rouge and Strada restaurants nationwide, following the creation of a new partnership between the UK’s largest loyalty programme and one of the UK's largest independently owned restaurant operators; Tragus Group.
The partnership, which will commence a phased roll-out programme from 10th September, allows Nectar collectors to spend their points as part of or for a whole meal and drinks at any one of 287 restaurants around the country. Unlike many other popular restaurant deals, Nectar points can be redeemed directly in the restaurant by swiping a Nectar card avoiding the need to pre-request and print vouchers.
James Frost, Marketing Director at Nectar said; “Teaming up with Bella Italia, Café Rouge and Strada gives all of our 18.5million Nectar collectors the chance to easily reward themselves at these great restaurants through the direct access to their points. This partnership is yet another way we hope to bring additional benefits to all of our loyal collectors, providing them with enjoyable ways to use their Nectar points.”
Jemima Bird, Marketing Director at Tragus Group said; “This partnership means our customers can enjoy even greater value meals at our restaurants using their Nectar points. It's a unique partnership and we look forward to working with Nectar as we roll this out across the UK.”
The initial launch phase of the national roll-out begins on 10th September with ten restaurants. All remaining restaurants will be fully engaged in the partnership from 31st October 2012. Customers can go to www.nectar.com for full details on how to enjoy meals with Tragus restaurants using Nectar points.
Nectar has over 18.5 million collectors earning Nectar points at partners including Sainsbury’s, Homebase, BP and British Gas. In addition, points can be earned at over 500 online partners including Amazon and eBay through Nectar eShops. Other partners where collectors can spend their points include Vue Cinemas, Argos, easyJet and Eurostar.
For more information, please visit www.nectar.com.
For further information, contact:
Nectar: James Regal or Katy Jameson at Clarion Communications
0207 343 3108 / 3142 jregal@clarioncomms.co.uk / kjameson@clarioncomms.co.uk
Tragus: Charlotte Winsley at Brunswick Group on 0207 404 5959 Tragus@Brunswickgroup.com
About Nectar
Nectar, the United Kingdom’s leading coalition loyalty programme, is owned by Aimia, a global leader in loyalty management.
In 2012, Nectar is celebrating 10 years of rewarding British shoppers and has given back almost £2 billion of rewards to collectors, including money off shopping, travel, days out and cinema tickets.
Over 18.5 million collectors earn Nectar points when shopping for groceries, doing DIY, booking a holiday, paying household bills, buying petrol and even getting their car serviced. Collectors also earn Nectar points every time they shop online via nectar.com at over 500 leading online retailers.
Nectar was awarded the “Best card-based loyalty programme” at the 2012 Loyalty Awards for Europe and the Middle East.
For more information about Nectar, please visit: www.nectar.com
About Tragus
Tragus www.tragusgroup.com
Tragus Group Limited (“Tragus”) is one of the largest casual dining restaurant chain operators in the UK, with 298 sites across the country serving over 21 million meals every year. Tragus operates primarily under the Café Rouge, Bella Italia and Strada formats in the UK.
Café Rouge (126sites), www.caferouge.co.uk
Café Rouge is the UK’s only established national French restaurant brand, with sites designed to provide the look and feel of a classic Parisian bistro and a menu that includes steak frites, moules and tarte tatin. Café Rouge is predominantly a high street brand but it also operates successfully within a retail and concessionary environment.