Aimia's Loyalty Analytics Service builds on the legacy of our LMG Insight & Communication (I&C) business, now known as Intelligent Shopper Solutions, which traces its origins to the set of analytical tools built for Sainsbury's, the grocery partner of our Nectar loyalty coalition program in the UK. In addition, Aimia’s Loyalty Analytics leverages the expertise developed by Carlson Marketing’s Decision Sciences group, which develops analytical tools to help clients improve marketing return-on-investment (ROI). Today, our Loyalty Analytics business boasts clients around the globe who rely on Aimia to collect, analyze and derive actionable insight from their customer data.
The global drive toward better marketing ROI has seen customer data become “the new oil.” Aimia’s Loyalty Analytics leaders are experts not just in the extraction of customer data, but also in the processing, refinement and retailing of that data. We deploy our Loyalty Analytics expertise to:
- IDENTIFY best customers through our analysis of shopper, program, SKU, transactional, survey, third-party and other sources of customer data;
- UNDERSTAND and predict customer behavior using leading-edge data analytics tools, models and techniques; and
- INFLUENCE customer behavior by leveraging data-driven insight to create targeted, relevant communications and to create a richer, more compelling, and more personal customer experience that builds loyalty.
Aimia Loyalty Analytics partners with businesses across all vertical sectors and around the globe to extract valuable insight from your customer data. Our expertise includes:
- Shopper insight
- Promotional analysis
- Category planning
- Store planning
- Customer segmentation
- Member analytics
- Reward optimization
- Partner optimization
- Liability management
In today's globalized, hyper-competitive marketplace, only businesses that deliver real value to customers and stakeholders based on deep consumer understanding will win. Our ability to analyze customer data and turn that insight into highly relevant customer communications provides our clients and partners with a powerful platform to position their businesses for the digital future. We deliver high fidelity—to our clients, and to their best customers.