Aimia supports Equitas, a global leader in human rights education, and Pay It Forward, a social movement promoting simple acts of human kindness. These relationships aim to foster trust and reciprocity, the fundamental principles underlying Aimia’s social purpose efforts.

EQUITAS
Equitas, the International Centre for Human Rights Education is a not-for-profit organization that advances equality, social justice and respect for human dignity through innovative education programs in Canada and around the world. Equitas equips frontline human rights defenders and educators, government institutions and children and youth with knowledge, skills and values to build a global culture of human rights.

Aimia’s contribution to Equitas will fund the International Human Rights Training Program (IHRTP) which brings together human rights educators from approximately 60 countries every year to gain new knowledge and skills to channel action for change around the world. Aimia will also leverage its loyalty management and data analytic expertise to support Equitas’ network of more than 1,800 registered human rights practitioners and educators, as well as helping Equitas uncover insights from its data that will fuel continuous improvement of the IHRTP for years to come.

"Like Aimia, we believe empowering people with the knowledge and skills to promote human rights values is critical to building trusting relationships based on respect, inclusion and acceptance that lead to positive change and social cohesion in communities," said Ian Hamilton Executive Director, Equitas. “Aimia’s generous support of Equitas and our International Human Rights Training Program will enable us to continue advancing equality, social justice and respect for human dignity in Canada and around the world.”

For more information about Equitas, please visit: www.equitas.org.

PAY IT FORWARD
Pay It Forward is an organization whose mission it is to inspire and educate individuals of all ages about the impact they can have on our world through simple acts of kindness. Aimia has supported the Pay it Forward (PIF) movement by funding the production of 100,000 PIF bracelets for worldwide distribution. As a symbol of trust and reciprocity, PIF bracelets act as a reminder of the power of paying random acts of kindness forward.

When someone has the bracelet on their wrist, it acts as a simple reminder to help others out: “When you receive a “Thank you” for whatever you have done, remove the bracelet and ask the person to “Pay it Forward”. Ask them to wear the bracelet and do the same for someone else.”

For more information on Pay it Forward, please visit: www.pifexperience.org.