Aimia Research

Staring at the Sun: Identifying, Understanding and Influencing Social Media Users

Wed, 06 Jun 2012 12:00:00 -0400

Today, effective social media marketers must leverage a segmentation approach to identify, understand and influence customers through these channels. Social media has enjoyed an exciting adolescence; it’s now time to grow up.

Bringing Mobile Segmentation to Life

Tue, 05 Jun 2012 08:00:00 -0400

Today, people use “mobile devices” to text, send pictures, talk, email and so much more. Mobile marketing is much deeper than a cool app or a simple SMS blast. Mobile marketing is as deep and different as every customer. Our mobile whitepaper talks about applying customer strategy to build stronger relationships via mobile devices.

Joining the Datarati: How Customer Data Will Redefine Loyalty Management

Mon, 04 Jun 2012 08:00:00 -0400

Aimia’s Group Chief Executive Rupert Duchesne points the way to the future of loyalty management. It’s a future in which successful businesses deliver marketing relevance based on deep consumer understanding.

Unirse a Los Datarati: Cómo Los Datos del Cliente Redefinirán la Gestión de Lealtad

Sun, 03 Jun 2012 08:00:00 -0400

Spanish version of Joining the Datarati: How Customer Data Will Redefine Loyalty Management. En esta edición de INSIGHTS de Aimia, el Director Ejecutivo de Grupo Aimia, Rupert Duchesne señala el camino hacia el futuro en la gestión de la lealtad.

Born This Way: The US Millennial Loyalty Survey

Sat, 02 Jun 2012 08:00:00 -0400

The Millennial Generation, also known as Generation Y, will change the way companies and brands build sustainable customer loyalty. “Born This Way” presents a comprehensive view of customer loyalty expectations among the next great cohort of consumer spending. This report compares the attitudes of Millennial consumers to non-Millennials in the United States.

Born This Way: The UK Millennial Loyalty Survey

Fri, 01 Jun 2012 08:00:00 -0400

New Data Values: Securing Customer Data as a Renewable Resource

Thu, 31 May 2012 08:00:00 -0400

Customer data is an invaluable asset that you can’t take for granted. “New Data Values” provides valuable guidelines that can help you craft your own set of data values to apply to your business. After all, data privacy is too important a topic for marketers to remain on the sidelines.