Jeremy Rabe joined Aimia as Chief Executive Officer in May 2018, responsible for driving the company’s business strategy and performance. His extensive loyalty industry experience includes six years at Premier Loyalty & Marketing, where he was a Board Director and the founding CEO responsible for the management of Club Premier, Mexico’s leading coalition loyalty program. Prior to joining Aimia, Jeremy was the Founder and Managing Partner of On Point Loyalty, a boutique investment and advisory firm focused on the airline loyalty industry and an Operating Partner with Advent International, a leading global private equity firm. While working with Advent, he provided strategic support to portfolio companies including LifeMiles, the loyalty program of Avianca. He has also worked as a strategy consultant and frequent flyer program director for Aeromexico and TACA Airlines. Mr. Rabe has an MBA from INSEAD and graduated summa cum laude from Brigham Young University.
Shailesh Baidwan is President, Insights & Loyalty Solutions and is responsible for developing and executing Aimia’s growth strategy across the Insights & Loyalty Solutions business, Intelligent Shoppers Solution (ISS) International, Aimia Middle East, and Global Product. These divisions focus on helping clients with loyalty strategy, program design, implementation, and ongoing provision of platform-based solutions, campaigns, and analytics. Mr. Baidwan has more than 20 years of experience across marketing, sales, strategy, and general management in both financial services and consumer products, with a proven ability to work across borders. Before joining Aimia, he spent 10 years with American Express, where he worked across multiple markets. He previously spent six years at VISA in Singapore across various roles and before that he was at Nestle India in a range of roles. Mr. Baidwan holds a Bachelor of Arts in Economics from University of Delhi, and a Masters in Business Administration from Indian Institute of Management, Bangalore.
Mark Grafton is Chief Financial Officer, responsible for the financial strategy, management and reporting of the business, to support the development, implementation and success of Aimia’s corporate strategy. Most recently reporting to the CFO as Vice President & Group Head of Financial Planning & Analysis, Corporate & Commercial Finance, Mark was responsible for corporate planning and analysis, execution of the quarterly financial and business review processes, the approval of all major commercial agreements, and financial oversight of all major corporate strategic projects. Previously, he had general management responsibility for all non-U.K. coalitions businesses in Aimia’s International Coalitions division, along with oversight and board positions of investments in U.K., Spain, Middle East and India. Mark’s first role within Aimia was as CFO for the International Coalitions Division. Mark has built extensive experience in M&A, divestitures, major contract negotiations, and greenfield business development. Before joining Aimia, Mark rose through EY’s ranks for 12 years, much of that spent in the firm’s Transaction Services business. Mark is a graduate of Loughborough University (1st Class Degree in Economics and Accounting), and is a Chartered Accountant and holder of the CF designation in the U.K.