Customer Data & Analytics
Omni-channel | Digital
Travel & Hospitality
Improving Retention Through Predictive Churn Modeling
The cost of customer acquisition can be significantly more than retention strategies. Aimia developed predictive models to help their clients boost customer retention across a number of different industries.
Retail Loyalty Landscape – Current Global Perspective
Retail loyalty programs are some of the most abundant globally, but are they cultivating true emotional loyalty?
Financial Institution Loyalty Landscape – Current Global Perspective
The state of loyalty in the financial services industry shows much needed growth in personalization and crafting out the customer's journey.
Airline Loyalty Landscape – Current Global Perspective
The state of airline loyalty has become largely commoditized, but there are opportunities to 1:1 connections with fliers through emotional loyalty.
Hotel Loyalty Landscape – Current Global Perspective
Hotel loyalty programs continue to attract large amounts of customers – 46% of US consumers have joined a hotel loyalty program at some point in their lives. Globally, hotel brands largely use a spend-and-burn structure with tiering, similar to airlines.
Telco Loyalty Landscape – Current Global Perspective
Telecommunication (telco) as an industry isn’t known for its strong loyalty, as shown by high customer churn and rich acquisition offers. Most consumers tend to view telco businesses as a means to an end, and often only interact with the brands when they pay bills or have an issue that needs resolution.
CPG/FMCG Loyalty Landscape – Current Global Perspective
Consumer Packaged Goods (CPG) or Fast-Moving Consumer Goods (FMCG) customer loyalty programs face unique challenges in the loyalty market today. Largely, CPG brands are scooped up into larger retailer programs, which then own the customer data, as well as the specific offers.
Predictive Churn Modeling: Improve ROI & Reduce Marketing Costs
Most business leaders know that new customer acquisition can be a challenge, with significant costs of acquisition during the process of marketing as well as the costs of effective onboarding.
Aimia’s SmartJourney® Methodology
Aimia's SmartJourney® methodology classifies, quantifies and predicts customer behavior across key engagement milestones to help businesses uncover revenue opportunities as well as potential risks for maximum ROI of at least 3X to 7X.
5 Ways to Maximize Loyalty Program Revenue
Loyalty creates a powerful ROI; however, brands are experiencing an increase of internal pressures to lower costs associated with the program. Here are 5 ways to turn your loyalty program into a revenue generator from the start.
In the Banking World, Is Convenience the New Loyalty?
The advent of open banking combined with emerging technology is threatening the dominance of traditional banks.
Considering CRM & Loyalty For Acquiring & Growing Your Customers
Here's how CRM and loyalty work in concert to engage a broad range of consumers and develop deep relationships.
How Procter & Gamble Builds 1-to-1 Experiences
Knowing your customer, putting them at the center of your brand and building individualized relationships and engagement is the key...
Best Practices Churn Campaign – Starting with the Basics
Every loyalty or CRM program experiences some amount of churn, but the question is, how do you correct the problem?
The Aimia SmartJourney® – Overview
The proprietary SmartJourney® methodology makes business personal by better understanding your customers and what drives their purchase behavior. Integrated with machine learning and AI tools, SmartJourney® identifies opportunities to save at-risk revenue and new opportunities to capitalize on for growth.
Customer Loyalty Gamification
Gamification is a buzzword that keeps growing in popularity around customer engagement and brand loyalty. As a result, many brands...
How Big is Your Churn Problem?
Every loyalty or CRM program has a churn problem. The question is, how big is the problem? Setting Expectations of...
Building Customer Loyalty: The Value of Tiers
Today’s loyalty landscape is saturated with the typical spend and get model. With “86% of loyalty marketers us[ing] points and...
6 Ways CPGs Use Loyalty to Drive Revenue
As CPGs continue to navigate the direct-to-consumer landscape and finding ways to improve their customer experience and campaigns, loyalty continues...
The 4 Analytics Tools Marketers Need
Successful brands use data to direct business strategy, optimise customer journeys and craft relevant content to build long-term relationships....
Trends Disrupting Loyalty: Individualized Loyalty
As personalization becomes more important to customers, marketers are searching for the holy grail of delivering individualized experiences to customers. Content,...
Trends Disrupting Loyalty: Lifestyle Approaches
To go beyond brand is a sure path to habituating your business within your customer’s daily lifestyle. And doing so...
Trends Disrupting Loyalty: Customer-Obsessed Marketing
Marketing across digital and physical channels today is not easy. There are so many aspects for marketers to consider and...
Trends Disrupting Loyalty: Paid Memberships
Today’s customer wants preferential treatment and is willing to pay a premium for it. In a recent study, 37% of customers...
Trends Disrupting Loyalty: Leaving Discounts Behind
Unfortunately, we’ve all seen what can happen when our favorite brands fall into the discounting cycle. Every day is a...
Putting Personalization Into Play
Every brand is working to deliver personalization as effectively as they can, and with good reason. Personalization can reduce acquisition costs...
Trends Disrupting Loyalty: Going Beyond Points
Make no mistake here – we’re not suggesting brands do away with points or get rid of currency entirely. You...
Personalization Made Easy
The one investment you need to make this year is… Loyalty. Seriously. We’re not just being biased here. Read...
5 Ways to Motivate Members with Real-Time Loyalty Statements
The loyalty statement has long been a staple for programs. However, the monthly direct mail statements of old are...
6 Trends Disrupting Loyalty
When you think of loyalty, you might cringe thinking of points liability, the dynamic of which has made loyalty taboo...
5 Ways QSRs Can Increase Revenue and Margins for 2019
As leading QSRs look to stay competitive, it’s time to do more with data. For too long, restaurants have...
3 Steps to Limiting Loyalty Fraud
Loyalty programs provide opportunities for people to get free stuff. As part of the loyalty game, engaged loyalty members look...
By The Book: Understand and Manage Your Loyalty Points Liability
Loyalty continues to be the number one strategy used by brands for retaining customers and lifting behavior. Aimia’s own...
Retail Trends: Machine Learning and Augmented Reality
In the future of retail, where technology will be an enabler of convenience and experience, the possibilities are endless for...
What is the Amazon Prime for Your Company?
How a Paid Tier or Program Can Add Recurring Revenue for Your Brand As younger generations acquire more spending power,...
7 Campaigns You Need – and the Psychology that Drives Them
A loyalty program without a set of communications to make it work is like having a beautiful tenor serenade an...
Which Loyalty is Right for You – Proprietary or Coalition
There are arguments on both sides of choosing between coalition and proprietary loyalty programs. Ultimately, the type of program...
9 Macro Trends Driving Retail
We’ve all seen the clickbait headlines spouting the end of physical retail as we know it, scaremongering that future competition...
Data-Driven Onboarding Generates Loyalty and Engaged Members
Acquiring a new member to your loyalty program is a great sign of growth; it’s a sign your member base...
Consumer Loyalty Requires You to Listen
Take a moment to think about your most fulfilling relationship. Now, think about the qualities that make that relationship successful....
The Big Benefits of Personalization
It’s widely understood in the retail industry that personalization is key to connecting with customers. Companies understand that personalized communications...
Thoughtful Segmentation Leads to Growth
With the customer truly driving brand interactions, we as marketers need to talk to our customers individually and personably. Bringing...
How Customers Spend Their Points
Qualitative research is at the core of how we develop customer-centric loyalty programs that drive engagement and deliver economic...
Using adaptive frequency to deliver customer-centric marketing Are your email campaigns falling short of expectations? Are your inactive subscribers continuing...