July 25, 2019 Dubai, UAE

Consultant, Analytics & Insights

What is the focus of this role?

To provide data analytics and customer insight support to Aimia’s clients and Marketing teams.

Responsibilities include:

Strategy

  • Which business drivers have the biggest impact on customer relationship strength and business results?
  • What KPIs really matter to the client’s business?
  • How can AIMIA track these KPIs on an ongoing basis?

Planning

  • Determine which customers to target for marketing campaigns using techniques including statistical clustering and value based segmentation
  • Predict when and what customers will buy and redeem
  • Identify types of customer promotions required to enable upsell, engagement, recognition and win back

Execution

  • Track client KPI performance
  • Track member quality and migration
  • Track effectiveness of promotions

Essential skills and experience:

  • A highly motivated individual with an interest in data-driven marketing insights
  • Prior experience using SAS or R or a similar tool
  • SQL knowledge would be advantageous
  • Strong Microsoft Excel & PowerPoint skills
  • A minimum of 6 years of analytical working experience
  • Prior experience leading analytical projects and accounts is preferred
  • CRM & Marketing knowledge

Useful characteristics include:

  • Quantitative and comfortable working with large amounts of data
  • A self-starter with analytical astuteness, able to work with tight deadlines
  • Significant client contact and presentation aptitude
  • Team player who can work in a cross-functional environment
  • Good verbal and written communication skills along with high attention to detail
  • Ability to provide recommendations based on analytical findings

What is success in the role?

  • Deliver insight and meet tight deadlines
  • Deliver on account specific KPIs and program performance targets

Why would you not take the role?

  • Not looking to be a deep-dive analytics expert
  • No interest in developing your statistical software skills
  • Not interested in detail and prefer to focus on the big picture

Why would you take the role?

  • Looking for analytical experience within a growing global organisation
  • Love data and deep dive exploratory analysis
  • Have a passion for marketing & customer analytics
  • Enjoy working with statistical software
  • Want a mix of technical analytics and client management
  • Enjoy internal and client interactions
  • Take satisfaction from seeing your recommendations implemented by our clients

Apply for this Job

Apply for this job by emailing loyalty@aimia.com with "Dubai, UAE: Consultant, Analytics & Insights" in the subject line.

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