Financial Company Takes Back Its Data

Personalized experience drives increased spend

National Australia Bank (NAB) is one of the country’s four largest banks. Unfortunately, its credit card portfolio did not own the currency and therefore the team could not manage their points liability. In a highly competitive space, NAB needed to leverage its customer data to improve and personalize the customer experience.

  • Aimia leveraged Loyalty, Communications and Rewards platforms to run the program. Additionally, Aimia provided data analytics and a dedicated client team based in Melbourne
  • Aimia designed & implemented a reward catalogue where customers can redeem points for rewards from a wide variety of top brands

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