Fuel Retailer Harnesses Analytics for Growth

A fuel retailer wanted to solve a problem all retailers face: How do I give incentives only on purchases I wouldn’t have gotten without an offer?

This prominent fuel brand leveraged analytics and right-time messaging in a unique way to secure greater share of wallet.

  • Aimia created headroom models based on both customer clustering and variation in an individual’s purchases
  • Aimia executed a trial campaign with targets set at the individual level, which paid out only if the customer stretched their purchases, testing different offer levels and ways to set customers’ goals
  • Based on the results of the trial, Aimia refined the targeting and offer approach – with different strategies by segment – with the objective to automate the campaign
  • The final approach generated lift in sales with a great return on investment

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