This prominent fuel brand leveraged analytics and right-time messaging in a unique way to secure greater share of wallet.
- Aimia created headroom models based on both customer clustering and variation in an individual’s purchases
- Aimia executed a trial campaign with targets set at the individual level, which paid out only if the customer stretched their purchases, testing different offer levels and ways to set customers’ goals
- Based on the results of the trial, Aimia refined the targeting and offer approach – with different strategies by segment – with the objective to automate the campaign
- The final approach generated lift in sales with a great return on investment
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