Leading Hotel Brand

This luxury hotel transitioned from a frequency-based program to a spend-based program, attracting high value customers in the process

LHW partnered with Aimia to redesign their loyalty program to benefit high value Leader’s Club members and hoteliers by transitioning from a frequency based program to a spend based program.

  • Aimia worked with LHW to seek feedback from best Leader’s Club members and hoteliers during a global focus group
  • Analyzed qualitative research to determine gaps within the tier design and refined the elite tier to ensure the it would provide incremental value worth the membership fee
  • Analyzed LHW stay level data and determined transition methodologies for key program rules, developed potential solutions and recommended a solution based on financial impact and feasibility

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