Retailer Increases Retention

Tiered Loyalty Program Recognizes High Value Customers

Magrabi is the largest eyewear retail group in the Middle East and North Africa. Magrabi had a legacy program – PRISM, a two-tier invite-only program based on spend not inclusive of all members. In order to increase retention and market share, Magrabi looked to redesign their program.

  • Aimia collaborated with Magrabi to revise, implement & relaunch Prism into a card-less, points-based tiered loyalty program
  • Aimia’s on-going services include: Loyalty Platform, Strategy, Analytics, Program Management and Communications

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