Magrabi is the largest eyewear retail group in the Middle East and North Africa. Magrabi had a legacy program – PRISM, a two-tier invite-only program based on spend not inclusive of all members. In order to increase retention and market share, Magrabi looked to redesign their program.
- Aimia collaborated with Magrabi to revise, implement & relaunch Prism into a card-less, points-based tiered loyalty program
- Aimia’s on-going services include: Loyalty Platform, Strategy, Analytics, Program Management and Communications