Own & Control Customer Data to Power Personalization
Consumers have always been busy; however, today’s shoppers are more engaged than ever before. As a result, many CPG brands struggle to connect directly with their customers. This makes it challenging to achieve goals such as brand awareness, cross-sell, adherence and engagement. Loyalty is the solution. At Aimia, we make it easy for CPGs to capture customer data and execute meaningful loyalty engagements that create long-term brand growth.
- Enhance brand loyalty through strategic partnerships that broaden customer reach and build communities beyond your offering
- Grow customer engagement by escaping broad discounting and delivering personalized offers, through SmartJourney® segmentation, that foster emotional connections
- Enhance the customer lifetime value by leveraging predictive analytics to build personalized customer journeys and stronger advocates for your brand
- Optimize marketing spend through smarter use of customer data and analytics to build lookalike campaigns that bring in high value customers and guide them along milestones to ideal
Brands see 3X to 7X ROI from Aimia loyalty programs
CPG/ FMCG Case Studies
Leading Hotel Brand
This luxury hotel transitioned from a frequency-based program to a spend-based program, attracting high value customers in the process
Fuel Retailer Harnesses Analytics for Growth
A fuel retailer wanted to solve a problem all retailers face: How do I give incentives only on purchases I wouldn’t have gotten without an offer?