Own & Control Customer Data to Power Personalization
Consumers have always been busy; however, today’s shoppers are more engaged than ever before. As a result, many consumer-packaged goods (CPG) brands struggle to connect directly with their customers. This makes it challenging to achieve goals such as brand awareness, cross-sell, adherence and engagement. Loyalty is the solution. At Aimia, we make it easy for CPGs to capture customer data and execute meaningful loyalty engagements that create long-term brand growth.
- Enhance brand loyalty through strategic partnerships that broaden customer reach and build communities beyond your offering
- Grow customer engagement by escaping broad discounting and delivering personalized offers, through SmartJourney® segmentation, that foster emotional connections
- Enhance the customer lifetime value by leveraging predictive analytics to build personalized customer journeys and stronger advocates for your brand
- Optimize marketing spend through smarter use of customer data and analytics to build lookalike campaigns that bring in high value fast-moving consumer goods (FMCG) customers and guide them along milestones to ideal
Brands see 3X to 7X ROI from Aimia loyalty programs
CPG/ FMCG Resources
How Procter & Gamble Builds 1-to-1 Experiences
The Pampers Club places parents at the center of its program, building individualized relationships and long-term loyalty.
5 Loyalty Program KPIs that Matter
These 5 key performance indicators help you determine the overall health of your loyalty program.
6 Ways CPGs Use Loyalty to Drive Revenue
As CPGs continue to navigate the direct-to-consumer landscape and finding ways to improve their customer experience, loyalty continues to be the primary tactic to enable personalization, increased engagement and customer growth.