Own & Control Customer Data to Power Personalization
Consumers have always been busy; however, today’s shoppers are more engaged than ever before. As a result, many consumer-packaged goods (CPG) brands struggle to connect directly with their customers. This makes it challenging to achieve goals such as brand awareness, cross-sell, adherence and engagement. Loyalty is the solution. At Aimia, we make it easy for CPGs to capture customer data and execute meaningful loyalty engagements that create long-term brand growth.
- Enhance brand loyalty through strategic partnerships that broaden customer reach and build communities beyond your offering
- Grow customer engagement by escaping broad discounting and delivering personalized offers, through SmartJourney® segmentation, that foster emotional connections
- Enhance the customer lifetime value by leveraging predictive analytics to build personalized customer journeys and stronger advocates for your brand
- Optimize marketing spend through smarter use of customer data and analytics to build lookalike campaigns that bring in high value fast-moving consumer goods (FMCG) customers and guide them along milestones to ideal
Brands see 3X to 7X ROI from Aimia loyalty programs
CPG/ FMCG Resources
Leading Hotel Brand
This luxury hotel transitioned from a frequency-based program to a spend-based program, attracting high value customers in the process
How Procter & Gamble Builds 1-to-1 Experiences
Knowing your customer, putting them at the center of your brand and building individualized relationships and engagement is the key...
Personalization Made Easy
The one investment you need to make this year is… Loyalty. Seriously. We’re not just being biased here. Read...