CPG/FMCG Loyalty Solutions

Better understand your customer’s shopping patterns by collecting and acting on data across all channels

Own & Control Customer Data to Power Personalization

Consumers have always been busy; however, today’s shoppers are more engaged than ever before. As a result, many consumer-packaged goods (CPG) brands struggle to connect directly with their customers. This makes it challenging to achieve goals such as brand awareness, cross-sell, adherence and engagement. Loyalty is the solution. At Aimia, we make it easy for CPGs to capture customer data and execute meaningful loyalty engagements that create long-term brand growth.

  • Enhance brand loyalty through strategic partnerships that broaden customer reach and build communities beyond your offering
  • Grow customer engagement by escaping broad discounting and delivering personalized offers, through SmartJourney® segmentation, that foster emotional connections
  • Enhance the customer lifetime value by leveraging predictive analytics to build personalized customer journeys and stronger advocates for your brand
  • Optimize marketing spend through smarter use of customer data and analytics to build lookalike campaigns that bring in high value fast-moving consumer goods (FMCG) customers and guide them along milestones to ideal

Brands see 3X to 7X ROI from Aimia loyalty programs

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