Protect & Grow Market Share
The financial services industry is experiencing rapid change brought about by open banking, advances in technology and rapidly increasing customer expectations. Consumers have an abundance of choices and it has become imperative for financial institutions to deploy compelling and relevant loyalty propositions that are powered by flexible solutions with the ability to integrate with best-in-class platforms and partners.
Personalize the Customer Journey Across Products
Rather than working in disparate product silos such as credits cards versus checking versus mortgages, the right loyalty strategy builds the full customer journey across the entire banking relationship, so you can guide customers through a personalized journey that leverages the depth of your customers’ relationship with you. Delivering this journey through seamless digital channels is mandatory in today’s reality.
- Own and unify customer data to create a holistic, 360-degree view of your customer. From here, personalizing offers and the customer journey across products and lifecycle is easy
- Overlay seamless digital experiences with a broad range of compelling rewards and incentives to influence desirable behavior – both for transactions and brand interactions
- Deploy a modular, flexible solution that can integrate with best-in-class platforms and channels providing customers the ability to self-design their reward offering
- Leverage AI tools to understand the behaviors and motivations behind your customers’ purchasing habits and anticipate their needs with relevant messaging and offers
“For our Premier, Advance and Personal Banking customers, who lead a global lifestyle, a world-class travel rewards programme is an integral value-add. HSBC’s ongoing commitment with Aimia reflects the strength of the Air Miles program…HSBC will continue to benefit from a strong market differentiator.”
Financial Services Resources
In the Banking World, Is Convenience the New Loyalty?
The advent of open banking combined with emerging technology is threatening the dominance of traditional banks.
Building Customer Loyalty: The Value of Tiers
Today’s loyalty landscape is saturated with the typical spend and get model. With “86% of loyalty marketers us[ing] points and...
Customer Loyalty Gamification
Gamification is a buzzword that keeps growing in popularity around customer engagement and brand loyalty. As a result, many brands...