Articles, News and Events

What impact do mobile wallets have on customer loyalty?
Payments are evolving, which shouldn’t come as a surprise to anyone who owns a smartphone. From Apple Pay to Samsung Pay and Android Pay, Australians are now more empowered than ever to leave their wallets at home and go for a digital solution. While the benefits of mobile wallets have been heavily sold to consumers, its businesses who have a golden opportunity. At the centre of this is the digitisation of loyalty programs. 

5 Global Insights Into Loyalty
The way companies collect and use data, and the way their customers share it, is changing. Download our infographic to see the common trends we’re seeing across the globe on how consumers are starting to value their data.

What Price Do Aussie Consumers Put On Their Personal Data?
Australian consumers are increasingly aware of the value of their personal data, and would put a $50 price tag on their contact details and online behavioural intelligence if they could, a new report has found. According to the 2016 Aimia Loyalty Lens report, based on surveys of 15,000 consumers in nine countries including Australia, four in 10 local consumers regard their data as highly valuable, up from 31 per cent in 2014. 

What are the challenges that stand in the way of today’s CMO? How would you recommend addressing those challenges?
Loyalty leaders from around the globe at Aimia share their perspectives on the challenges facing CMO's, backed up with expert recommendations to address these challenges.

Engage Customers Personally While Maintaining Privacy And Trust
Customer experience is increasingly becoming a data science in itself. As customer interactions become more and more digital, data-driven insights have become critical to the growth of brands across the world.

Aimia AC&E Awards Finalists
Aimia is thrilled at being selected as a finalist for ADMA’s 2016 AC&E Awards.  The AC&E Awards are the only industry awards to reward campaigns that demonstrated creativity and effectiveness in equal proportion. Aimia managed to get a foot in as finalists in the category of Email Marketing for our work with ANZ Rewards.

None of These Things are Quite Like the Other
North American Shopper Insights President, Dave Buckingham, shares his views on what motivates consumers to share their information.

What Trends Are You Seeing In Loyalty?
Aimia executives from different practice areas and regions around the Globe offer their expert insights into the latest trends in Loyalty Marketing. Learn what is happening in your region and how you can expand your CX initiatives to include winning strategies.

Maximizing Business Value from Loyalty Analytics
Analytics can help you understand your customers better, identify new opportunities for your business, measure effectiveness, and grow in ways you couldn’t with intuition and experience alone. Many executives are familiar with stories that exemplify the promise of analytics. When these stories are broken down, they boil down to one of two themes: either predictive analytics found an opportunity that was compelling enough to take action on, or more commonly, a business leader had key insights they decided to take action on based on their experience or knowledge of the industry.

Announcing Nordstrom and Aimia partnership
Aimia partnered with Nordstrom to enhance the Nordstrom Rewards loyalty program. The program was redesigned to become more inclusive by allowing customers to earn points regardless of how they chose to pay for their purchases, and also made it simpler for customers to sign up to become loyalty members. Launching in stores and online in the U.S., Canada and Puerto Rico in May 2016, Nordstrom Rewards has already enrolled approximately 1.7 million new members in the first three months.

Aimia signs contract with Aeon Retail in Japan
A multi-year contract has been signed for Aimia to provide data and analytical services to Aeon Retail, the largest retailer group in Japan. Aeon, as a group, operates in 13 countries with 440,000 employees and a consolidated operating revenue of ¥8,177 billion (C$102 billion). It is especially dominant in the hypermarket sector in Japan and Malaysia, operating across retail, shopping center developments, financial services and other service businesses.               

Aimia named finalists in 2016 Loyalty & Engagement Awards
The 2016 Loyalty & Engagement Awards gives marketing agencies the opportunity to be recognised as leaders in customer loyalty & engagement within APAC. Aimia have been chosen as a finalist in not one but two categories; Best Use of CSR and Best Loyalty Programme.

Surviving the 2016 Vinnies CEO Sleepout
On the 23rd of June 2016, Aimia’s MD Paul Smitton and COO Richard Peake joined some of Australia's most prominent business and community leaders sleeping rough on one of the coldest nights of the year to raise awareness and much needed funds to help overcome homelessness in Australia.

Aimia named a 2016 Corporate Knights Best 50 Corporate Citizens in Canada
Aimia has been recognized as one of the top companies in Canada for corporate citizenship by media and investment research company Corporate Knights. The Best 50 Corporate Citizens in Canada ranking is based on 12 key performance indicators covering resource, employee and financial management – all derived from publicly-disclosed data. For Aimia, this recognizes an important commitment to social responsibility and long-term shareholder value.

CEO Sleepout – Aimia Rising to the Challenge
On the 23rd of June 2016, Aimia’s MD Paul Smitton and COO Richard Peake are joining some of Australia's most prominent business and community leaders sleeping rough on one of the coldest nights of the year to raise awareness and much needed funds to help overcome homelessness in Australia. Your generous donations will not only provide immediate and emergency assistance but pathways to a brighter future. Donate now to show your support.

The Victoria Racing Club: Three Reasons Why Racing Rewards Outpaces the Competition
By Paul Smitton
Flemington Racecourse and its Victoria Racing Club (VRC) launched a completely reimagined Racing Rewards loyalty program on January 30 of this year, putting customer intimacy at the forefront for the world’s largest racing club program.

Join Aimia at The Total Retail & Payments EXPO
Aimia are proud to be the LOYALTY sponsor for the 2016 Total Retail & Payments EXPO, which is recognised as one of Australia’s biggest conferences for Marketing and Customer Engagement leaders in the Retail industry. Read more.

Top 5 Gamification Methods to Apply to Your Program
By Mark Farrell
Like many of my colleagues here at Aimia I keep an eye on industry contributors, guru’s and thought leaders commenting on loyalty.

CMO Magazine’s Interview on Aimia and VRC Relationship
VRC worked with Aimia to roll out its new members program, deploying the software vendor’s Smart Button loyalty platform as the engine for t

Behavioural Segmentation - Finding Big Profits in the Age of Big Data
Hear segmentation expert, @Alex Tavera walk you through how to use smarter data analytics and how you can benefit from segmenting transaction data and leveraging the insights.

Las Vegas Style Loyalty Program for Flemington Racegoers
Read how The Victoria Racing Club’s loyalty program design leverages Aimia’s powerful technology that is also used to process millions of wagering transactions per day in Las Vegas casinos.

Australians Lead In Loyalty Program Memberships
With such high levels of participation, businesses must use these loyalty programs to build meaningful relationships with their customers and deliver personalized communications/offers based on the information that their customers have shared.

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