Our People


Aimia are global leaders in loyalty management with dedicated and experienced loyalty experts who know how to inspire loyalty by creating deep and lasting relationships that are relevant, rewarding and fun. We focus on creating the right customer experience, demonstrating value and encouraging customer engagement.


Richard Peake - Chief Operating Officer, International - Global Loyalty Solutions

A Senior data-driven marketing and loyalty executive, providing clients across Asia Pacific with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both our clients and consumers. As the Asia Pacific, Chief Operating Officer; Richard is currently responsible for operational delivery and excellence via 250+ employees in 9 countries across Asia. Aimia in Asia Pacific partners with groups of companies (coalitions) and individual companies to help generate, collect and analyse customer data and build actionable insights.

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Paul Smitton – Managing Director, Australia & New Zealand
Paul joined Aimia in October 2015 as the Managing Director heading up the Australia and New Zealand businesses. Paul has over 23 years’ professional experience with a very strong loyalty program focus. having worked at Air New Zealand, Virgin Atlantic, ICLP, Commonwealth Bank of Australia and Qantas Loyalty. Additionally he has a track record of driving growth in new and competitive markets. In his most recent role as Executive Manager, Customer Engagement and Loyalty Solutions at Qantas, Paul assumed overall responsibility for the customer; enabling him to showcase his strengths in key areas such as customer segmentation and loyalty program design.

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Edgar Travierso | Regional Director: Commercial Sourcing & Reward Services | Asia Pacific & EMEA

Ed heads up Aimia’s Rewards Services department within APAC and EMEA. He brings with him over 20 years’ experience in Loyalty and Relationship marketing, covering all areas of our business including Strategic Development, Management, Commercial and P&L ownership, Client Management, Procurement, Rewards Development and Operational delivery. 

Ed has held senior roles with responsibility as a member of the Senior Management team in Australia and the Asia Pacific Region and as lead role for Commercial, Risk Management and Supplier Procurement for Aimia in the Asia Pacific Region (formally Carlson Marketing Asia Pacific).

With strong leadership qualities, managing teams of over 25 people, as well as interacting and engaging with Clients at all levels, including “C” level and Senior Management, Ed has been a key figure in developing loyalty and marketing strategies on behalf of our Clients, selecting partners to provide services for our Clients, (including Rewards Suppliers, Print, Card Production, and Mailhouses), as well as actively involved in the selection and procuring software providers (for example SAS systems and third party Frequent Flyer systems).

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Melissa Vavitsas - Director, Client and Business Development, Australia

Melissa brings extensive loyalty management, marketing, business development and senior client management experience to Aimia. Melissa has led strategic marketing projects for multinationals across Retail, Automotive, IT, CE, Financial Services, FMCG, Airline, Home Entertainment, Publishing, Telco and Pharmaceutical sectors.  Melissa has a breadth of experience in strategic development and leadership of integrated marketing initiatives including Loyalty Program Design and Marketing, Channel and Employee Incentive Loyalty, Marketing Communications and Campaigns, Shopper Marketing and Customer Engagement.  Melissa leads our Consumer, Retail and Telco Loyalty Sector.

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Julia Pinfold – Senior Client Services Director

Julia has gained extensive loyalty management, customer engagement and marketing experience via a career within the loyalty industry, across the globe. With a focus on the travel and tourism sector, Julia leads and grows client accounts via placing data at the heart of commercial decision-making, a commitment to innovation and the delivery of flawless service. Julia has honed her loyalty knowledge working with a range of prominent customer facing brands including Virgin Australia, Qantas, Qatar Airways, American Express and Macquarie Bank.

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John Rosa – Analytics Director, Analytics and Professional Services

John, is an experienced loyalty solutions expert, specialising in loyalty program management, operations, customer analytics, and campaign solutions and strategy.He has held roles in multiple Aimia businesses over the last 13 years: Nectar UK, Commercial Services EMEA, Intelligent Shopping Solutions (retail analytics outfit), Aimia South America and is currently heading up Analytics for A&NZ clients. He is hardworking, positive and embraces a can do attitude, generally taking a pragmatic approach in defining and adapting solutions to business needs and seeing these through to completion.

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Nandita Reddy – Sales and Marketing Manager, Australia & New Zealand

Nandita recently joined Aimia as the Sales & Marketing Manager for Australia and New Zealand. Having previously worked with companies such as Sensis Yellow Pages, Scoopon and the Australian Cruise Group, Nandita brings with her over 10 years of experience within the advertising, marketing and travel industry. With a creative, passionate and result oriented approach to both work and life, Nandita is responsible for strategic development and delivery of Aimia’s marketing initiatives within Australia and New Zealand.

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Ivor Chung – Director, Loyalty Strategy

Ivor is a highly motivated consumer services and loyalty professional with over 20 years of experience in the payments and loyalty industry gained whilst at American Express Australia, Singapore and Hong Kong. Having worked across the B2B sales/relationship cycle from business development through to key relationship management with a strong analytical focus, Ivor now heads up Business Strategy and Consulting at Aimia.

News & Events

Surviving the 2016 Vinnies CEO Sleepout

On the 23rd of June 2016, Aimia’s MD Paul Smitton and COO Richard Peake joined some of Australia's most prominent business and community leaders sleeping rough on one of the coldest nights of the year to raise awareness and much needed funds to help overcome...
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We Make Business Personal, So You Can Realise Your Potential!

Exceptional talent, like brilliant ideas, comes in many different shapes and sizes. At Aimia, we’re always on the lookout for passionate people who love a challenge. Our successful candidates are highly-motivated, full of great ideas and are able to put theory into action.
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