Who We Are

Aimia Inc. is a global loyalty and analytics company powering world class reward programs on behalf of clients. We deliver marketing and reward programs to help clients develop long-term one-to-one relationships with their customers using customer insights to deliver smarter business decision and build rewarding programs. 

 Our ‘Why” is to make business personal  

  • We always start with you. We actively listen to and focus on understanding your business, ambitions & challenges.
  • We openly share our expertise. We share our global learnings, expertise and experience in your sector and our views on the future of loyalty.
  • We build strong partnerships based on mutual respect. We co-create the solution with you, leveraging your expertise.
  • We optimise your time and resources. We address real business problems and deliver clear ROI.
  • We meet your needs. We apply the right combination of people and platforms to your size, scale and precise needs.

 

Our Solutions

LOYALTY

Build tighter connections with customers by delighting them with stand-out experiences

  • Anticipate and understand your members and markets as they evolve
  • Capture and keep your customers’ attention through memorable, personal experiences that recognise and reward their loyalty
  • Learn new ways to seamlessly and consistently engage with your customers and thank them for their loyalty

COMMUNICATIONS

Build brilliant two-way conversations with your customers

  • Cut through the noise and engage your customers via their preferred channel
  • Optimise your time and resources and ensure your customers only receive messages that are meaningful and add value at a convenient time
  • Speed up your campaign time to market and deliver faster error free executions

INSIGHTS

Build a rich understanding of your customers’ lives with each interaction

  • Lean on market-leading analytical tools and expertise to ensure you get the most out of your data
  • Gain access to meaningful, actionable and exceptionally nuanced insights to help you hit your commercial targets
  • Stay ahead by accessing real-time, leading performance indicators so you can make decisions quickly and confidently

PARTNERSHIPS AND REWARDS

Build partnerships and a rewards portfolio that appeals to your consumers to drive loyalty and engagement

  • Allow our team to identify and develop partnerships that align to your business, strategy and vision
  • Benefit from a specifically designed rewards strategy to provide a differentiated value proposition to your customers
  • Access subject matter expertise and reward management methodology to tailor your rewards offering to customer preferences, desires and expectations

 

 

Our Approach

 

Design Products
  • Program Strategy
  • Program Concept
  • Program Design
  • Loyalty Consulting
  • Program Optimisation
  • Program Monetisation
Health Check Products
  • Lite Assessment
  • Deep Assessment
Rewards and Partnership Strategy
  • Partner selection criteria
  • Partner proposition
  • Contract & commercial negotiation
Loyalty
Campaign
  • Aimia Communications Platform
Advanced Analytics
  • TRIPPS Segmentation
  • Aimia Insights Platform
  • 11 Ants Retail Analytics Platform
Partners & Rewards
  • Partner onboarding
  • Catalogue creation and selection
  • Rewards and offer configuration
  • E-Commerce Platform
Loyalty Program Management
  • Program Maintenance
  • Program Marketing
  • Full Program Management
Campaign Management
  • Packaged Campaigns OR Custom Campaigns
  • Complete Campaign Management
  • Creative Services
Loyalty Analytics
  • Measure & Know
  • Understand & Optimize
  • Influence & Motivate
Rewards & Partnerships Management
  • Reward and offer management
  • Partner Management
  • Contact Centre

 

 

Some of our Work

We have successfully implemented a large number of loyalty programs across various verticals, ranging from retail chains, FMCG, finance to aviation in globally. In Australia and New Zealand, we work with a diverse range of clients from the Big 4 Banks to major Australian airlines, telecomm and gaming clients.

THE VICTORIA RACING CLUB: THREE REASONS WHY RACING REWARDS OUTPACES THE COMPETITION
Flemington Racecourse and its Victoria Racing Club (VRC) launched a completely reimagined Racing Rewards loyalty program on January 30 of this year, putting customer intimacy at the forefront for the world’s largest racing club program.

TRANSFORMING CPG LOYALTY: HOW KELLOGG LEVERAGES CUSTOMER CENTRIC DATA TO BUILD REAL RELATIONSHIPS
Kellogg Company wanted to identify their most valuable households, engage with them, and gain direct access to transaction data to enable more timely and relevant communications to them.

WHY CONSOLIDATE LOYALTY STRATEGY AND PLATFORM WITH A SINGLE VENDOR?
Businesses often select loyalty strategy partner separate from their loyalty platform partner, without realising that it’s causing them delays, cost increases, and problems in execution.

LOYALTY ECONOMICS FOR RETAILERS
Consumers shop where they want, how they want and when they want, often with mobile device firmly in hand. Receiving deals on your smartphone, researching products on your desktop and buying them via a mobile app, are a few examples that don’t represent your typical customer journey. The new empowered, distracted shopper navigates a fragmented, multi-channel universe where the journey to checkout is complex and winding. In this white paper, we explore how this has created a sea change for marketers, and why they need re-evaluate the money they spend on traditional marketing tools.

BUILDING STRONGER CUSTOMER RELATIONSHIPS WITH SAINSBURY’S
After losing significant market share to its key competitor, in early 2004 Sainsbury’s recruited new Chief Executive Officer Justin King to lead its recovery. Later that year, King launched a revitalization program under the banner “Making Sainsbury’s Great Again.” In 2007, Sainsbury’s Mike Coupe, then Trading Director, threw the gauntlet down to Aimia: Sainsbury’s needed to develop stronger and closer relationships with its customers and suppliers — and data from Sainsbury’s partnership with the Nectar coalition loyalty program would be key to delivering on this mandate.

FLIGHT PLANS FOR SUCCESS
Aimia’s roots in the airline industry run deep — all the way back to 1984, and our origins in Aeroplan, the frequent flyer program of Air Canada. Since that storied beginning, we’ve evolved from that core frequent flyer program into a global leader in loyalty management. This combination of frontline experience and institutional knowledge of the airline industry is instrumental to our ability to create and articulate value for carriers. Today, we act as a strategic advisor, investor, and service provider to airlines around the world.

INFLECTION POINTS - SEIZING THE MOMENTS IN CUSTOMER LOYALTY
When it comes to customer loyalty, every customer interaction — from their first encounter with your brand, through their first purchase, at each touch point they encounter in your loyalty program, and into each post-purchase service encounter — can make or break their relationship with your brand. In today’s recovering global economy, recognizing and positively influencing these loyalty inflection point has become our singular challenge.

STRATEGIC LOYALTY - TIME TO START AT THE TOP, NOT THE BOTTOM
Today, marketers are driven to develop loyalty programs for many tactical reasons, foremost among them being: Pressure to implement low-cost mobile-centric technologies; To show use of big data; and, To keep up with competitors. Unfortunately, these forces have resulted in a proliferation of ineffective cookie-cutter, me-too programs. However, by avoiding pitfalls and conducting a critical analysis of what loyalty can truly do for a business, loyalty can be deployed as a sustainable differentiator and source of competitive advantage — even in today’s crowded marketplace.

REWARDING INTERACTIONS - ARE YOU READY FOR CUSTOMER INTIMACY
Money can’t buy love, but loyalty marketers have always counted on bestowing points on those who buy, and they in turn use points on rewards. By doing this, companies hope consumers will return for more... and more. But offering rewards for purchase behaviour — “Buy this, and I’ll give you that,” — is no longer enough in a competitive marketplace where products are commoditized and loyalty programs are ubiquitous. Behavioural measurement is at the core of loyalty programs and is as valuable today as ever, but... it’s not enough.

7 EMAIL CAMPAIGNS TO MAKE YOUR LOYALTY PROGRAM MATTER MORE TO MEMBERS
A loyalty program without a set of communications to make it work is like having a beautiful tenor serenade an empty forest. Just as the quality of a tenor’s voice can be incredibly moving, a well-planned communications strategy will fuel your loyalty program. Learn about the behavioural psychology of the email campaigns that every loyalty program needs, in order to be successful!

HARNESS YOUR MOST VALUABLE ASSET: INSIGHTS INTO EXEMPLARY CUSTOMER SERVICE
We set out to explore the tangible and intangibles around culture, motivation, personality and values that make certain Retail Associates more predisposed to the kind of service delivery that employers crave for, yet often find both challenging to develop and hard to sustain.

THE HUMAN FACTOR: FIVE WAYS TECHNOLOGY CAN BUILD REAL RELATIONSHIPS
In this edition of Insights, we explore the impact of technology on customer loyalty. The focus is now on marketers to add the human factor to their technology platforms to build real relationships with their best customers.

TOWARDS TRANSFORMATION: BUILDING REAL RELATIONSHIPS IN AN EVOLVING CPG LANDSCAPE
Today’s CPGs recognize the big changes afoot in the industry landscape, and forward-thinking companies know they must transform their marketing mix, or perish. Several companies are already moving towards transformation - building data-driven loyalty programs to leverage insights that deliver mutual value and build real relationships.

THE 360-DEGREE BANK: THE FUTURE OF TOTAL RELATIONSHIP BANKING
Can the next generation of Total Relationship Banking programs help banks build real relationships with their best customers?

FINAL APPROACH: BEST PRACTICES IN CUSTOMER-CENTRIC REVENUE MANAGEMENT
A better understanding of customer value will enable airlines to develop and offer products, features, and communications that match customer needs. To obtain this understanding, airlines must borrow a page from retailers who have become adept at mining customer data for insight to build sustainable customer relationships that in turn drive more profitable results from tactical offers.

THE POWER OF REAL RELATIONSHIPS: HOW CUSTOMER-CENTRIC DATA BUILDS SUSTAINABLE LOYALTY
As sources of consumer data multiply, it becomes ever more difficult to know what data to collect, let alone understand how to extract value from the data that benefits both marketers and their customers. This White Paper enables you to understand how to prioritise what data to collect and analyse.

FINDING BIG PROFITS IN THE AGE OF BIG DATA
Unlock the enterprise potential of behavioral segmentation with our latest whitepaper, ‘Finding Big Profits in the Age of Big Data.’

Love Me, Love My Data: 2016 Aimia Loyalty Lens
We live in a world driven by data and this is especially true in the world of marketing. Today’s customer expects a tailored, relevant experience. They see their data trail as a guidebook to companies to their personal likes and loves. In our latest Loyalty Lens report we surveyed more than 15,000 consumers in nine countries so we could show you how customer expectations and behaviours are evolving, and how these in turn impact marketing. Download the report now to see what some key trends emerge.

Consumers in Control: Are Consumers Accepting or Deflecting Your Messages?
Consumers are being inundated with more messages than ever before, so how can brands cut through to stand out? Aimia partnered with Columbia University to find out and identified four mindsets that outline the attitudes and behaviours of each group towards sharing data with brands and managing the communications they receive in exchange. Learn about our research and how it can be used to improve relationships with your customers and make your business with them more personal.

Where Consumer Loyalties Lie
Get your copy of Aimia's Global Loyalty Lens Report which identifies a golden moment for marketers around the world, as consumers share data more openly with companies, allowing you to build upon your customer engagement strategies. 

Learn how you can create your own  private, configurable, cloud hosted Loyalty solution with Aimia’s Loyalty Platform SaaS

Discover how Aimia’s Communication Systems can help brands achieve their loyalty marketing goals

2015 Global Loyalty Lens

 

 

Latest Article

Love Me, Love My Data: 2016 Aimia Loyalty Lens
 

We live in a world driven by data and this is especially true in the world of marketing. Today’s customer expects a tailored, relevant experience. They see their data trail as a guidebook to companies to their personal likes and loves. In our latest Loyalty Lens report we surveyed more than 15,000 consumers in nine countries so we could show you how customer expectations and behaviours are evolving, and how these in turn impact marketing. Download the report now to see what some key trends emerge.

News

What impact do mobile wallets have on customer loyalty?



Payments are evolving, which shouldn’t come as a surprise to anyone who owns a smartphone. From Apple Pay to Samsung Pay and Android Pay, Australians are now more empowered than ever to leave their wallets at home and go for a digital solution. While the benefits of mobile wallets have been heavily sold to consumers, its businesses who have a golden opportunity. At the centre of this is the digitisation of loyalty programs. Read Full Article

 

 

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