History – Timeline


Carlson Marketing is incorporated


Aimia story begins when Air Canada creates the frequent fliers loyalty program Aeroplan.

Late 1990s

Air Canada explores creating a domestic coalition loyalty program by spinning off Aeroplan into a separate company. Leadership team believes Aeroplan can expand beyond frequent flyer program.


Aeroplan is now separate from Air Canada. This is the first step toward the new company.

Aeroplan diversifies and grows quickly to include non-flight rewards. It is on the path to becoming a leading premium coalition loyalty program in Canada and continues to hold that distinction today.

Success in Canada leads to international growth strategy.

Initial Public Offering (IPO) completed to fuel global expansion and help gain marketplace credibility, access to capital and to develop a solid, stable debt rating.


Aeroplan completes its IPO as an income trust. The $287.5 million (Canadian) raised earns Aeroplan an initial valuation of $2 billion, making it one of the largest business trusts in Canada at the time.


LMG acquisition includes Nectar, the largest coalition loyalty program in the United Kingdom and LMG’s Insight and Communication (I&C) business, a world-class proprietary data analytics business. Air Miles Middle East is also acquired.


Aeroplan becomes Groupe Aeroplan.


Carlson Marketing is acquired. Carlson is one of the most storied brands in loyalty marketing. Carlson Marketing expanded geographic breadth, including access to the United States, the largest loyalty market in the world. In addition, Carlson Marketing added proprietary loyalty expertise to our core competencies tool belt and empowered us to create a unique full-suite of loyalty management services.


Groupe Aeroplan launches Nectar Italia and invests in Club Premier.


Acquisition of minority equity position in Cardlytics, a US based leader in merchant-funded transaction-driven marketing for electronic banking.

Groupe Aeroplan becomes Aimia

Aimia includes: LMG I&C and Carlson Marketing

Aeroplan in Canada, Nectar in Italy and the UK, Air Miles Middle East and Club Premier in Mexico continue to operate under their distinctive names.


Aimia acquires EIM – Excellence in Motivation, which further strengthens Aimia’s capabilities and geographic presence in the U.S. EIM is a full-service performance-improvement and business loyalty company that specializes in creating incentive programs and marketing solutions that deliver results for its clients.


Aimia acquires Smart Button and 100% in Nectar Italia. Aimia also invests in ChinaRewards and launches Axis Bank.


Aimia, AirAsia and Think Big Digital Form Partnership to Grow the AirAsia BIG Loyalty Program


Aimia offers a global full-suite of loyalty management capabilities, including analytics and insight, channel and employee engagement and event management. Aimia’s unique capabilities include proven expertise in converting frequent flyer programs to coalition loyalty programs and launching greenfield coalition programs. Aimia is a leading innovator in the emerging digital, mobile and social communications spaces.

Aimia’s vision is to become the recognized global leader in loyalty management with a significant presence in the majority of G20 countries.

Contact us to learn more