We make business personal…so you can realise your potential!
In the old days, companies that wanted to advertise their products or services would put a message on a billboard, cross their fingers and hope that the right people – people who would find it relevant – would pass by.
Nowadays, deep analysis of consumer shopping data – data collected through retailer loyalty programmes, for example – gives companies the ability to narrow those messages down, from a billboard to a single, personalised email or text, delivered straight to your smartphone.
This is what we do at Aimia, a data-driven marketing and loyalty analytics company. It’s how we ‘make business personal’.