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A New Era of Data Openness:
The 2015 Aimia Global Loyalty Lens
The 2015 Aimia Global Loyalty Lens identifies a golden moment for marketers around the world as consumers—led by millennials and Gen Z—share data more openly with companies.
In the News
DATA EXCHANGE ECONOMY: Consumers willing to share personal data for a fair return. But global report from Aimia shows businesses worldwide are failing to deliver on this exchange.
More consumers are giving up their personal data, but what are they getting for it? A new study says they don’t think they’re getting enough. John Boynton with Aimia explains the research.
80% Of Consumers Willing To Share Info, But Few Think They’re Getting Much In Return. Marketers who are wary of using consumers’ data might be encouraged by a new survey from Aimia.