2015 Aimia Loyalty Lens

///2015 Aimia Loyalty Lens
2015 Aimia Loyalty Lens 2018-08-30T06:59:40+00:00

A New Era of Data Openness:
The 2015 Aimia Global Loyalty Lens

The 2015 Aimia Global Loyalty Lens identifies a golden moment for marketers around the world as consumers—led by millennials and Gen Z—share data more openly with companies.

2015 Offers a Golden Moment for Marketers

Making Business Personal


Nearly 70% of respondents from France are members of supermarket loyalty programs, as opposed to around 45% of Germans.

With gastronomy also key to its culture, Italy has the highest percentage (73%) of loyalty to supermarkets among all countries studied

Worldwide, supermarket loyalty programs have achieved penetration of 56% on average.

In the News

DATA EXCHANGE ECONOMY: Consumers willing to share personal data for a fair return. But global report from Aimia shows businesses worldwide are failing to deliver on this exchange.

Read More »

More consumers are giving up their personal data, but what are they getting for it? A new study says they don’t think they’re getting enough. John Boynton with Aimia explains the research.

CTV News (Video) »

80% Of Consumers Willing To Share Info, But Few Think They’re Getting Much In Return. Marketers who are wary of using consumers’ data might be encouraged by a new survey from Aimia.

CMO.com »

Global Report
2016 Loyalty Lens
2014 Loyalty lens
2015 Financial Edition