Infographic

Infographic 2017-12-05T16:40:26+00:00
Cautious Controllers Can't be Bothered Savvy Mediators Sign Me Ups 2nd largest consumer group, 39% are aged 18-34, 2nd youngest profile, 61% do not have children >50% worry companies won’t keep their data secure, Most likely group to have closed accounts and subscriptions over concerns about personal data, Share least number of pieces of personal information of all groups (6.8 pieces), 93 index vs global average on willingness to share personal data 95 index vs. global average on expectations for communication personalization, 2nd lowest loyalty program rate participation at 82%, Most likely group to prefer cashback as a reward (44%) Use mainstream technology devices and are not interested in being the first to try new gadgets, Only 67% engage with companies online, 10% lower than Savvy Mediators, Only 23% want to receive offers via their mobile device Video - Ask me about how comfortable I am sharing my personal information Video - Ask me how I manage messages I receive from brands Video - Ask me how I feel about Ad blockers Home Cautious Controllers Savvy Mediators Can't be Bothered Sign Me Ups Largest consumer group, Youngest profile, 45% aged 18-34, May or may not have children (47% with kids) 2nd highest sharers of personal information after “sign me ups” (8.5 pieces), 89% are willing to share their personal information, the highest of all groups, Place the highest value on their personal data of all groups., 113 index on comfort of brands handling their personal data 58% expect personalized communications from brands, the highest of all groups, 112 index on expectation of receiving better services & benefits from brands with whom they share their personal information, Highest loyalty rate participation (89%) 77% engage with companies online, the highest of all profiles, 1/3 are early technology adopters, Most likely consumer group to use digital wallets, 35% want to receive offers to their mobile phone Video - Ask me how I feel about Ad blockers Video - Ask me how I manage messages I receive from brands Video - Ask me how I interact with brands online Home Cautious Controllers Savvy Mediators Can't be Bothered Sign Me Ups 2nd smallest consumer group, Evenly split across all age groups, Least likely group to have children (62% without) Least concerned of all groups about data security (85 index vs. global average), 9% have closed accounts and subscriptions over concerns about personal data, lowest of all groups, Share limited personal information (7.0 pieces vs. 9.2 pieces by Sign Me Ups ), Do not see their data as highly valuable vs. other groups (89 index), 67 index vs. global average on willingness to share personal data Lowest expectations for personalization (39%), Lowest loyalty rate participation (77%), Only 14% feel that brand communications are relevant Most likely group to be late technology adopters, Least interest in receiving offers to their mobile phone at 22%, Underindex on online engagement with brands (85 index) Video - Ask me how I feel about the offers I receive Home Cautious Controllers Savvy Mediators Can't be Bothered Sign Me Ups Smallest consumer group, Evenly split across all age groups, May or may not have children (43% with kids) Share the most amount of personal information of any group (9.2 pieces), 2nd highest loyalty rate participation (88%), 108 index vs. global average on comfort of brands handling their personal data, 110 index vs global average on willingness to share personal data 50% expect personalized communications from brands, 49% want brands to use their personal information to give them offers, 138 index on expectation of receiving better services & benefits from brands with whom they share their personal information, Most likely to report better service and benefits from companies with whom they share personal details Mainstream technology devices users (mobile, laptop etc), 71% engage with companies online, 128 index in interest in receiving their offers via their mobile device Video - Ask me if I'm happy with the messages I receive from brands Video - Ask me how I manage messages I receive from brands Video - Ask me how I interact with brands online Home Cautious Controllers Savvy Mediators Can't be Bothered Sign Me Ups
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