Special launch offer of up to 75,000 miles for the purchase or lease of a new car
Montreal, QC, September 4, 2013 – Aeroplan today announced it has entered into a multi-year agreement with luxury vehicle maker Volvo Cars of Canada Corp. This agreement will enable Aeroplan Members to earn Aeroplan Miles on Volvo vehicles at all Canadian Volvo retailers.
Effective immediately, Aeroplan Members can earn Aeroplan Miles for purchases across the entire Volvo automotive journey including:
- Test Drive – Earn 250 miles for a test drive of any new Volvo vehicle;
- Vehicle Purchase/Lease – On an ongoing basis members will be able to earn a minimum of 25,000 miles on all qualifying Volvo vehicles. In addition, from September 4th – October 31st, members can earn up to 75,000 miles for the purchase of a qualifying Volvo vehicle. See full details on specific models;
- Vehicle Accessories – Earn 1 mile for every $1 spent for the purchase of Volvo parts and accessories;
- Vehicle Servicing – Earn 1 mile for every $1 spent on vehicle servicing.
“We are very excited to add Volvo, one of the world’s most recognized quality automotive brands, to our growing roster of premium partners,” said David Houston, Vice President, Partnerships, Aeroplan. “Volvo is Aeroplan’s first full life-cycle automotive partnership, providing our members with the opportunity to earn miles at every stage of the cycle, from test drive to service, and members will also benefit from Volvo’s ongoing commitment to an exceptional ownership experience, superior vehicle safety measures and outstanding customer service.”
To celebrate the launch of this exciting new partnership, Volvo will be offering Aeroplan Members some exclusive offers throughout September 4th – October 31st, including double Aeroplan Bonus miles for every $1 spent on all after sales vehicle services.
“We are honoured to be the first automotive partner involved with the Aeroplan loyalty program,” said Volvo Cars of Canada Corp. President and CEO Marc Engelen, “We believe that this partnership will ultimately provide additional value to our Volvo owners and attract new buyers looking for a quality premium vehicle.”
For more information, please visit: www.VolvoAeroplan.ca.
About Volvo Cars of Canada Corp.
Volvo Cars of Canada Corp. is part of the Volvo Car Group of Gothenburg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 38 Volvo automobile retailers across the country. The S60 and XC60 are among only 18 vehicles that were awarded the prestigious new Top Safety Pick+ by IIHS (Insurance Institute for Highway Safety).
For more information about Volvo and Volvo products, please visit www.volvocanada.com
Aeroplan, Canada’s premier coalition loyalty program, is owned by Aimia Inc., a global leader in loyalty management.
Aeroplan’s millions of members earn Aeroplan Miles with its growing network of over 75 world-class partners, representing more than 150 brands in the financial, retail, and travel sectors.
In 2012, approximately 2.3 million rewards were issued to members including more than 1.6 million flights on Air Canada and Star Alliance carriers which offer travel to more than 1,000 destinations worldwide. In addition to flights, members also have access to over 1,000 exciting specialty, merchandise, hotel, car rental and experiential rewards.
For more information, please contact:
Dustin A. Woods
Volvo Cars of Canada Corp.
416-962-3366 x 254