11 February 2014: Global loyalty leader, Aimia and UK supermarket retailer, Sainsbury’s, together scooped the hotly contested “personalisation” award at the UK Data Strategy Awards held in London on Thursday 6th February.
Aimia created an Offer Engine. It uses Sainsbury’s Nectar customer data and 52-weeks of shopping history to automatically select the most relevant offers for each individual customer to be displayed in any marketing channel. Initially, Offer Engine supports Sainsbury’s Email programme and Mobile Apps.
This innovation has enabled Sainsbury’s to serve one-to-one personalised communications, thus improving the relevance of its digital marketing communications – to in turn drive customer engagement. It represents a key development away from segmented targeted marketing requiring hundreds of email creative variants executed manually, to a truly personalised alternative – supporting billions of potential offer combinations for automatic display in a data driven email template.
The Data Strategy Award judges said that Aimia “creates personalisation at a scale that most of us can only dream of. In a very competitive category, this is a triumph of operational efficiency.”
Peter Gleason, President, Intelligent Shopper Solutions, Aimia said: “This is a great achievement for the team at Aimia. We work hard to deliver meaningful insight that drives value for both customers and our clients. The creation of our innovative “Offer Engine” is a step change in the way relevant offers are delivered to customers.”
The Marketing Week Data Strategy Awards celebrate companies that make data part of their culture, ethos and business strategy. More information about the awards can be found here.
For further information, please contact:
Megan Ratcliffe, Aimia
020 7152 4881
Aimia Inc. (“Aimia” or the “Corporation”) is a global leader in loyalty management. Employing more than 4,000 people in over 20 countries worldwide, Aimia offers clients, partners and members proven expertise in launching and managing coalition loyalty programs, delivering proprietary loyalty services, creating value through loyalty analytics and driving innovation in the emerging digital, mobile and social communications spaces.
Aimia owns and operates Aeroplan, Canada’s premier coalition loyalty program, Nectar, the United Kingdom’s largest coalition loyalty program, Nectar Italia and Smart Button a leading provider of SaaS loyalty solutions. In addition, Aimia owns stakes in Air Miles Middle East, Mexico’s leading coalition loyalty program Club Premier, Brazil’s Prismah Fidelidade, China Rewards – the first coalition loyalty program in China that enables members to earn and redeem a common currency, and i2c, a joint venture with Sainsbury’s offering insight and data analytics services in the UK to retailers and suppliers Aimia also holds a minority position in Cardlytics, a US-based private company operating in card-linked marketing for electronic banking. Aimia is listed on the Toronto Stock Exchange (TSX: AIM). For more information, visit us at www.aimia.com.