MINNEAPOLIS, July 12, 2016 – Aimia Inc. (TSX: AIM), a global data-driven marketing and loyalty analytics company, has been named a 2016 Cvent Plannie Award winner in “The Listener: Best Event Feedback Strategy” category. Winners were announced live at Cvent CONNECT in Las Vegas on June 29, 2016. The awards program recognizes event professionals from leading organizations who have transformed their meetings and events in exciting and innovative ways.
“We are thrilled to receive this honor from Cvent,” said Kurt Paben, President of U.S. Channel & Employee Loyalty at Aimia. “Here at Aimia, we apply our data analytics expertise to event management to help our clients develop rewarding relationships with key players in their business and to ultimately improve business results. We measure at every opportunity, and with Cvent, we can apply those principles to our event management solutions.”
Since 2013, Cvent has celebrated their customers who have found success in creating a more streamlined and efficient event marketing process through the Cvent platform. The Plannie Awards comprise nine different categories, each requiring unique criteria. Nominations for each of the award categories were evaluated by a panel of four judges and chosen based on their experience with Cvent in the respective award categories.
For the first time in eight years of planning a travel rewards program to recognize employee performance, one of Aimia’s healthcare clients used Cvent to conduct a post-program survey. In the past years, internal systems were leveraged to survey only the winners. While the client received positive feedback regarding experiences on their trips, it was looking for insights to gauge whether the program provided enough motivation to effect positive employee behavior. The client also wanted to know what enhancements could be made to the travel incentive to increase engagement in the year-long nomination/selection process, and whether its investment in mobile technology had been beneficial.
Aimia developed the survey strategy based on the client’s goals, utilized the Cvent survey system to segment questions to specific employee groups, delivering even more actionable insights than expected. The post-event survey allowed the client to learn and recognize what was truly important to employees, and as a result, tailor the incentive program to make it more motivational and attractive.
The Director of Program Operations noted, “The addition of the Cvent Survey has given us great insight into our attendees, what motivates them in their day-to-day work to achieve winner status and how we can change the event in the future to increase engagement in this year-round incentive program.”
Aimia Inc. (TSX:AIM) is a data-driven marketing and loyalty analytics company. We provide our clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships with their customers, channel partners and employees, evolving the value exchange to the mutual benefit of both our clients and consumers.
With about 3,200 employees across 17 countries, Aimia partners with groups of companies (coalitions) and individual companies to help generate, collect and analyze customer data and build actionable insights.
We do this through our own coalition loyalty programs such as Aeroplan in Canada, Nectar in the UK, and Air Miles Middle East, and through provision of loyalty strategy, event, engagement and sales enablement strategies, program development, implementation and management services underpinned by leading products and technology platforms such as the Aimia Loyalty Platform and Smart Button, and through our analytics and insights business, including Intelligent Shopper Solutions. In other markets, we own stakes in loyalty programs, such as Club Premier in Mexico and Think Big, a partnership with Air Asia and Tune Group. Our clients are diverse, and we have industry-leading expertise in the fast-moving consumer goods, retail, financial services, automotive, technology, healthcare and travel and airline industries globally to deliver against their unique needs.
For a full list of our partnerships and investments, and more information about Aimia, visit http://www.aimia.com/.
Marketing Manager, Aimia Proprietary Loyalty U.S. Inc.