Aimia’s Work With Top Tier Automotive Incentive Program Wins Award for Most Effective Incentive Marketing/Promotion Campaign
MINNEAPOLIS, November 18, 2014 – The Society for Incentive Travel Excellence (SITE) honored Aimia with a 2014 Crystal Award for Most Effective Incentive Marketing/Promotion Campaign at the SITE Global Conference in Rotterdam, Netherlands.
Aimia was recognized for their work with a top tier automotive client for creating a compelling engagement strategy and unique incentive travel experience to motivate dealer salespeople to strive for success. The incentive travel experience recognized 300 top dealerships, hosting the winners and their guests to one of five travel awards. A compelling engagement strategy contributed to outstanding participation and performance with over 93% of dealerships participating. Additionally, nearly 58% of the winning dealerships had not won in the previous year. Memorable travel experiences include personalized elements, extraordinary activity options and special events. Most winners rated their overall experience a “five” out of five. Many of the well-traveled delegates called the program outstanding and even noted that it would be nearly impossible to exceed.
“Aimia is honored to be recognized by SITE for our marketing campaign creativity on behalf of the automotive client’s Dealer Incentive program,” said Kurt Paben, President, Aimia Channel and Employee Loyalty, US. “By combining Aimia’s passion for innovative and engaging incentive programs with the vision of our outstanding automotive partner, we were able to deliver a truly outstanding campaign”.
Aimia Inc. (“Aimia”) is a global leader in loyalty management. Employing more than 4,300 people in 20 countries worldwide, Aimia offers clients, partners and members proven expertise in launching and managing coalition loyalty programs, delivering proprietary loyalty services, creating value through loyalty analytics and driving innovation in the emerging digital, mobile and social communications spaces.
Aimia owns and operates Aeroplan, Canada’s premier coalition loyalty program, Nectar, the United Kingdom’s largest coalition loyalty program, Nectar Italia, Italy’s largest coalition program and Smart Button, a leading provider of SaaS loyalty solutions. In addition, Aimia owns stakes in Air Miles Middle East, Travel Club, Spain’s leading coalition loyalty program, Club Premier, Mexico’s leading coalition loyalty program, China Rewards, the first coalition loyalty program in China that enables members to earn and redeem a common currency, Think Big, the owner and operator of BIG – AirAsia and Tune Group’s loyalty program, Brazil’s Prismah Fidelidade and i2c, a joint venture with Sainsbury’s offering insight and data analytics services in the UK to retailers and suppliers. Aimia also holds a minority position in Cardlytics, a US-based private company operating in card-linked marketing and Fractal Analytics, a provider of advanced analytics. Aimia is listed on the Toronto Stock Exchange (TSX: AIM). For more information, visit us at www.aimia.com.
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