SMEs can now join the region’s largest loyalty programme
Air Miles Everywhere, a new initiative created by global loyalty provider Aimia, is now open to small and medium size businesses in the UAE – a first-of-its kind opportunity within the region allowing businesses to benefit from being part of a coalition loyalty scheme with over a million members. Through a simple to use Mobile App available on iOS and Android, SMEs can now issue Air Miles to customers or business partners, by simply scanning the Air Miles card and credit members’ accounts with Air Miles.
Paul Lacey, Managing Director, Aimia Middle East, explains; “With limited marketing budgets we know that it can be difficult for SMEs to engage customers and keep them coming back, so Air Miles Everywhere offers an easy to implement solution for businesses that helps build and maintain customer loyalty by giving them the benefits they deserve.
Lacey adds; “The launch of Air Miles Everywhere allows businesses and their customers to now enjoy the benefits of being part of the region’s most exciting loyalty programme.”
In today’s market, customers expect retailers to provide a loyalty programme as a value added service to their interactions with those companies. Recent Aimia research shows that 71% of consumers in the UAE are high users of loyalty cards. Air Miles Everywhere offers added value to SMEs allowing them to replicate big-brand loyalty with the personal touch that small businesses can offer. By becoming a part of the Air Miles Everywhere programme, companies can offer their customers the valued Air Miles currency that can be collected from over 120 partners including HSBC, Spinneys, Sharaf DG, Pan Emirates, and Zurich Insurance.
Mr. Cap, Europcar and Sensus International are among the first adopters of the Air Miles Everywhere programme in the UAE. Mr. Viacheslav Zatylkin, Managing Director of Mr. Cap, says: “Air Miles Everywhere is a simple and adaptable solution for our employees and customers. Air Miles already has a strong and loyal customer following so the added value from using such a recognised loyalty currency allows us to effectively reward our customers and keep them happy.”
Businesses interested in becoming a part of the Air Miles Everywhere programme can find out more details at www.airmilesme.com/everywhere.
Notes to editors:
About Air Miles Middle East:
- Air Miles Middle East is the region’s largest loyalty programme and managed by Rewards Management Middle East, which is 60 per cent owned by Aimia, a global leader in loyalty management
- Air Miles Middle East has delivered over 760,000 rewarding experiences to its members since launching in 2001
- Air Miles participating partners operate throughout each of the top ten UAE malls
- If you placed the 1.7 million issued Air Miles cards in the region side by side they would stretch from Dubai to Abu Dhabi (approximately 120km)
- Further information about Air Miles is available at www.airmilesme.com
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