–Expert judges include Sarah Beeny and Sarah Willingham-
Nectar, the UK’s largest loyalty programme, today announces its sixth annual Nectar Savvy Family campaign, with a nationwide search to find Britain’s savviest family. Nectar is teaming up with property developer and television presenter Sarah Beeny to launch the campaign, which will see eight finalists sharing their money saving tips online at nectar.com/savvy over the course of six weeks.
The winning family, announced in May 2014, will receive a prize package worth £10,000 from some of the Nectar partners: Sainsbury’s, eBay, easyJet, Expedia, Homebase, Vision Express, American Express, BP, Merlin Entertainments, English Heritage, British Gas, Royal Horticultural Society and, of course, Nectar.
The campaign will be supported by on-going PR and social media activity, including radio and broadcast activity with Sarah Willingham (consumer champion, money saving expert and founder of letssavesomemoney.com). Nectar and its partners will amplify the activity through online and social media channels.
The eight families competing for the ‘Savvy Family’ title will blog over a six week period, which will be supported with tips from Sarah Willingham revealing how her own family make their money stretch further. A panel of judges will be tasked with selecting the winner at the end of the campaign.
Each week, families will be challenged with a different theme from Leisure and Hobbies to Household and DIY, with the Nectar Facebook community asked to suggest a ‘surprise’ theme for the families’ sixth and final challenge. Nectar partners Sainsbury’s and eBay are getting even more involved this year, with each brand ‘owning’ its own theme – Sainsbury’s will challenge each family to share their tips in relation to Food and Shopping and eBay will put each family to work covering Recycle and Reuse.
Sarah Beeny said; “I’m thrilled to be part of the Nectar Savvy Family judging panel again this year. I believe in encouraging families to share their savviness through this competition; to help inspire the next generation to get better value and thousands of pounds more in their daily lives, just from being smarter with money.”
Will Shuckburgh, Nectar Managing Director said; “Back in 2009 the Nectar Savvy Family campaign was launched in response to the recession to help families find innovative ways to save money and make their family budgets go further. Now, savviness has become a way of life and the Nectar Savvy Family campaign has become an institution that has really captured consumers’ imagination with many loyal followers. The creativity of the competing families’ continues to surprise us and I look forward to helping judge this year’s finalists.”
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Notes to Editors:
The family deemed the ‘savviest’ will be treated to a £10,000 prize package from Nectar partners, including the following:
- Family holiday worth up to £3,000 from Expedia
- £1,000 gift card from Sainsbury’s
- £1,000 to spend on eBay
- £500 gift card from Homebase
- Four return flights to Alicante from easyJet
- 32” TV and iPod nano from American Express
- £500 gift card from Vision Express
- 100,000 Nectar points from BP
- Merlin Entertainments family annual pass
- English Heritage annual joint adult membership
- Hive Active Heating ™ by British Gas
- A choice of any six annual magazine subscriptions as featured on nectar.com/spend
- Joint annual Royal Horticultural Society membership PLUS two tickets to a Royal Horticultural Society Flower show (Hampton Court Flower Show or Tatton Park Flower Show. Children go free)
- 200,000 Nectar points from Nectar
Nectar, the United Kingdom’s leading coalition loyalty programme, is owned by Aimia, a global leader in loyalty management.
In 2012, Nectar celebrated 10 years of rewarding British shoppers and has given back £2billion of rewards to collectors, including money off shopping, travel, days out and cinema tickets.
19 million collectors earn Nectar points when shopping for groceries, doing DIY, booking a holiday, paying household bills, buying petrol and even getting their car serviced. Collectors also earn Nectar points every time they shop online via nectar.com at over 500 leading online retailers.
Nectar was awarded the “Best card-based loyalty programme” at the 2012 and 2013 Loyalty Awards for Europe and the Middle East.
For more information about Nectar, please visit: www.nectar.com.