Site Presents Aimia with 2013 Crystal Awards in Two Categories

///Site Presents Aimia with 2013 Crystal Awards in Two Categories
Site Presents Aimia with 2013 Crystal Awards in Two Categories 2017-11-15T19:57:21+00:00


CHICAGO – Aimia was honored with two Site Crystal Awards, for Exceptional Motivational Travel Program – North America and Corporate Social Responsibility as Part of an Incentive Program, at the Site Crystal Awards Recognition Program and Luncheon 8 December 2013 during the Site Global Conference in Orlando, Florida, USA.

In the category of Responsible Experiences – Most Impactful Effort Toward Corporate Social Responsibility as Part of an Incentive Program, Aimia was recognized for its “Microsoft EMEA Gold Club – School Supplies Drive.” In its inaugural year for integrating a corporate social responsibility (CSR) objective into a Gold Club program, Microsoft’s goal was to create a memorable experience that tied back to one of the company’s initiatives, “to empower youth to change their world.” Four schools in their incentive destination, Sun City, South Africa, were identified for a school supplies drive, and the response was overwhelming. The CSR element had a positive effect on the employees’ overall view of Microsoft and the corporate CSR mission, and many participants noted that it was the highlight of their trip.

“We are thrilled to be recognized as a Site Crystal Award recipient for our work with Microsoft,” said Kurt Paben, Senior Vice President, Head of Channel and Employee Loyalty, Aimia. “The school supplies drive was a true testament to the Microsoft Gold Club participants – it literally would not have been successful without their participation. It was heart-warming to hear the number of participants who packed extra luggage to carry their school supplies donations and asked how they could send more after the program.”

In the category of Exceptional Motivational Travel Program – Best in Class by Global Region – North America, Aimia received a Site Crystal Award for its “Volvo President’s Club” program. Aimia brought Volvo’s top performers to Napa Valley, California, where every element was suited to the best of the best, and the involvement of Volvo’s top executives reinforced the company’s commitment to and appreciation for these exceptional retailers. “Aimia was fortunate to be involved in such a strong relationship-building event. Volvo North America already maintains outstanding dealer relationships; however, based on results, the award trip heightened this loyalty,” commented Kurt Paben. “Aimia’s approach to event success is rooted in our proprietary Relationship Strength methodology. Setting goals with our clients prior to the trip, effectively communicating them and measuring against these objectives after the event is where true event success resides.”

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To read more about these award-winning programs, visit


About the Site Crystal Awards Recognition Program

In 1980, Site created the Crystal Awards Recognition Program as a way to honor top professionals who deliver programs that connect motivational experiences to solid business results. Today, the Site Crystal Award serves as a benchmark for industry programs and is regarded as the highest honor in the industry.


Incentive campaigns and special/motivational events of promotion campaigns held between 1 May 2012 and 1 May 2013 were eligible for the 2013 awards. Entries were evaluated by an independent panel of judges in the areas of return on investment, creativity and mechanics.


The Site Crystal Awards Recognition Program is sponsored by IMEX Group, worldwide exhibitions for incentive travel, meetings and events. IMEX Group delivers the IMEX exhibition in Frankfurt and IMEX America in Las Vegas, which will take place 20-22 May 2014 and 14-16 October 2014, respectively.


About Site

Site has grown since its inception 40 years ago to more than 2,000 members in 90 countries with 29 local and regional chapters. It is the only global authority connecting motivational experiences with business results. The community of Site professionals brings best-in-class solutions, insights and global connections to maximize the business impact of motivational experiences regardless of industry, region or culture. Site serves as the source of expertise, knowledge and personal connections that will catapult and sustain professional growth, and help build the value of extraordinary, motivational experiences worldwide. Learn more at


About Aimia

Aimia Inc. (“Aimia” or the “Corporation”) is a global leader in loyalty management. Employing more than 4,000 people in over 20 countries worldwide, Aimia offers clients, partners and members proven expertise in launching and managing coalition loyalty programs, delivering proprietary loyalty services, creating value through loyalty analytics and driving innovation in the emerging digital, mobile and social communications spaces.

Aimia owns and operates Aeroplan, Canada’s premier coalition loyalty program, Nectar, the United Kingdom’s largest coalition loyalty program and Nectar Italia. In addition, Aimia owns stakes in Air Miles Middle East, Mexico’s leading coalition loyalty program Club Premier, Brazil’s Prismah Fidelidade, and i2c, a joint venture with Sainsbury’s offering insight and data analytics services in the UK to retailers and suppliers. Aimia also holds a minority position in Cardlytics, a US-based private company operating in transaction-driven marketing for electronic banking. Aimia is listed on the Toronto Stock Exchange (TSX: AIM). For more information, visit us at


Krista Pawley, Vice President, Global Communications, D 1 416 352 3794 / M 1 416 737 8413,