Cardlytics is a US based private company operating in transaction-driven marketing for electronic banking, in which Aimia owns a minority equity position.
Cardlytics’ solution is ground-breaking in the world of marketing. Cardlytics leverages individual financial card information, captured and secured behind the financial institutions’ own firewalls, to provide consumers with personalized merchant offers. These highly targeted offers are delivered directly to the consumer via trusted electronic banking channels including mobile, email and on-line banking. The company’s proven technology solution is uniquely designed for banking offering maximum security for the protection of customers’ personal information.
In addition to providing participating retailers with a targeted and measurable channel, Cardlytics provides valuable analytics services to help understand where consumers are making their buying decisions.
Through their long-term global strategic alliance, Aimia and Cardlytics will further grow Cardlytics’ offering outside the United States.
For more information, visit: www.cardlytics.com
Club Premier, the first frequent flyer program established in Latin America, is owned by Premier Loyalty & Marketing (PLM). PLM is a joint venture between Grupo Aeromexico (51% share) and Aimia (49% share).
Club Premier is the leading coalition program in Mexico with more than 3.7 million members and over 100 partners, and the operator of the frequent flyer program of Aeromexico, Mexico’s flagship airline. As a member of the global airline alliance SkyTeam, Club Premier members have the opportunity to earn and redeem points on airlines such as Delta Airlines, the largest airline in the world, and Air France-KLM, the largest airline in Europe.
Members also earn points for using the American Express and Banamex co-branded cards on a variety of services from other loyalty partners. Other partners of the Club Premier program include Soriana, Mexico’s second largest grocer, and Cinepolis, Mexico’s largest cinema franchise.
Visit the Club Premier website for more information.