From the Blog
Banking Strategies During COVID-19
For banks, the global pandemic caused a shift from the aspirational benefits of credit cards (motivated through tiering and long-term goals) to necessity benefits, in other words, rewards members can achieve and use in the immediate and near-term.
The Aimia SmartJourney® – Overview
Our proprietary SmartJourney® methodology classifies, quantifies and predicts customer behavior across key lifestyle stages to uncover the highest impact revenue opportunities and risks for businesses.
4 Things Brands Can Do Now in the Time of COVID-19
Here are some quick wins in using what you easily have in your arsenal to navigate the current challenging environment.
CPG Strategies During COVID-19
These best practices and tactics can help CPG / FMCG brands emerging from COVID-19.
Retail Strategies During COVID-19
Here are the immediate, near-term and long-term actions brands can take during the global pandemic
Aimia Global Emotional Loyalty Research Report
How brands build emotional connections with customers by region and industry through loyalty.