From the Blog
Generational Loyalty – From Boomers to Gen Z
Customers join loyalty programs to save money, obtain rewards, earn status or even receive exclusive benefits.
The Top 6 Financial Services Industry Trends
This year, we will see a massive shift in how banks build out their customer growth and retention strategies through personalized customer journeys and experiences.
The Future of Loyalty – The Changing Industry Structure
The loyalty industry today is broadly structured in a way to deliver the main components of the loyalty program value chain.
Aimia Global Emotional Loyalty Research Report
How brands build emotional connections with customers by region and industry through loyalty.
In the Banking World, is Convenience the New Loyalty?
Challenger banks are entering the market at a faster pace and are introducing new levels of convenience in banking that consumers have yet to experience. This trend towards convenience may just prove to be a new and compelling strategy to attract and retain customers.
Liability Management: Getting the Balance Right
Here is what you need to know when working to understand loyalty liability