From the Blog
The major triggers that indicate a brand is/should move toward global expansion and things to consider in the planning stage.
Banking Strategies During COVID-19
For banks, the global pandemic caused a shift from the aspirational benefits of credit cards (motivated through tiering and long-term goals) to necessity benefits, in other words, rewards members can achieve and use in the immediate and near-term.
The Aimia SmartJourney® – Overview
Our proprietary SmartJourney® methodology classifies, quantifies and predicts customer behavior across key lifestyle stages to uncover the highest impact revenue opportunities and risks for businesses.
Travel & Hospitality COVID-19 Strategies
COVID-19 has significantly changed the way we travel. These strategies can help brands as consumers emerge from the global pandemic.
COVID-19 & Data Best Practices for Brands
On-Demand Webinar for COVID-19 Best Practices and Readying Your Data Strategy for Emerging from the Global Pandemic
CPG Strategies During COVID-19
These best practices and tactics can help CPG / FMCG brands emerging from COVID-19.