From the Blog
Predictive Churn Modeling: Improve ROI & Reduce Marketing Costs
Most business leaders know that new customer acquisition can be a challenge, with significant costs of acquisition during the process of marketing as well as the costs of effective onboarding.
Aimia’s SmartJourney® Methodology
Aimia's SmartJourney® methodology classifies, quantifies and predicts customer behavior across key engagement milestones to help businesses uncover revenue opportunities as well as potential risks for maximum ROI of at least 3X to 7X.
5 Ways to Maximize Loyalty Program Revenue
Loyalty creates a powerful ROI; however, brands are experiencing an increase of internal pressures to lower costs associated with the program. Here are 5 ways to turn your loyalty program into a revenue generator from the start.
In the Banking World, is Convenience the New Loyalty?
Challenger banks are entering the market at a faster pace and are introducing new levels of convenience in banking that consumers have yet to experience. This trend towards convenience may just prove to be a new and compelling strategy to attract and retain customers.
Liability Management: Getting the Balance Right
Here is what you need to know when working to understand loyalty liability
Take your loyalty program international to grow your customers and increase revenue.