From the Blog
Improving Retention Through Predictive Churn Modeling
The cost of customer acquisition can be significantly more than retention strategies. Aimia developed predictive models to help their clients boost customer retention across a number of different industries.
Retail Loyalty Landscape – Current Global Perspective
Retail loyalty programs are some of the most abundant globally, but are they cultivating true emotional loyalty?
Financial Institution Loyalty Landscape – Current Global Perspective
The state of loyalty in the financial services industry shows much needed growth in personalization and crafting out the customer's journey.
Aimia Global Emotional Loyalty Research Report
How brands build emotional connections with customers by region and industry through loyalty.
In the Banking World, is Convenience the New Loyalty?
Challenger banks are entering the market at a faster pace and are introducing new levels of convenience in banking that consumers have yet to experience. This trend towards convenience may just prove to be a new and compelling strategy to attract and retain customers.
Liability Management: Getting the Balance Right
Here is what you need to know when working to understand loyalty liability