From the Blog
The Future of Loyalty – The Changing Industry Structure
The loyalty industry today is broadly structured in a way to deliver the main components of the loyalty program value chain.
The Future of Loyalty – The Changing Objectives of Loyalty
As loyalty continues to change, there are 4 key objectives that make it vital to strategic business growth.
The Future of Loyalty – Artificial Intelligence (AI) & Machine Learning
In 5 to 10 years, the loyalty industry will look very different than it does today due to massive disruption.
Aimia Global Emotional Loyalty Research Report
How brands build emotional connections with customers by region and industry through loyalty.
In the Banking World, is Convenience the New Loyalty?
Challenger banks are entering the market at a faster pace and are introducing new levels of convenience in banking that consumers have yet to experience. This trend towards convenience may just prove to be a new and compelling strategy to attract and retain customers.
Liability Management: Getting the Balance Right
Here is what you need to know when working to understand loyalty liability