Data Philanthropy and Community Involvement

//Data Philanthropy and Community Involvement
Data Philanthropy and Community Involvement 2019-01-08T15:44:34+00:00
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We’re inspired by shared-value creation. Our purpose is to make business personal for the common good. It is founded on the principles of loyalty – trust, reciprocity and engagement. Intuitively, when we launched our global social purpose strategy back in 2012, we knew it was the right thing to do. Since that time, the evidence has mounted that our structured approach to social purpose contributes to strengthen our business, attract the brightest minds, fuel innovation, deliver shareholder value and inspire loyalty.

KEY MILESTONES

  • Aimia supports Canadian not-for-profit organizations through data analytics for a sixth consecutive year.
    Learn more »
  • Aeroplan and Carrot Rewards announce partnership renewal.
    Learn more »
  • Miles Match Weeks are back for Aeroplan’s charitable partners.
    Learn more »
  • Awards & Recognitions
  • Awards & Recognitions
  • Aimia joins the Paris Pledge for Action.
    Learn more »
  • Aimia joins WISE which campaigns encourage more women to build careers in STEM subjects (science, technology, engineering and maths).
    Learn more »
  • The David Suzuki Foundation joins Aeroplan’s Beyond Miles program.
    Learn more »
  • Miles Match Weeks are back for Aeroplan’s charitable partners.
    Learn more »
  • Aimia employees donate data analysis skills to help Toronto not-for-profit organizations.
    Learn more »
  • Launched Aimia Supplier Code of Ethics, deployed first with our rewards suppliers around the world.
    Learn more »
  • Awards & Recognitions
  • Stakeholders consultations involving 2,000+ key stakeholders in Canada and the UK leading to key social purpose priorities identification.
    Learn more »
  • Miles Match Weeks are back for Aeroplan’s charitable partners.
    Learn more »
  • From bags to riches – Laura Whitmore celebrates £2M raised in first year of Nectar and Oxfam initiative.
    Learn more »
  • Launched Aimia Code of Ethics — replacing previous codes inherited through acquisitions.
    Learn more »
  • Awards & Recognitions
  • Adopted of Aimia’s 5-year Social Purpose Roadmap (2014-2019).
    Learn more »
  • Aimia employees donate data analysis skills to help Toronto not-for-profit organizations.
    Learn more »
  • Miles Match Weeks are back for Aeroplan’s charitable partners.
    Learn more »
  • Awards & Recognitions
  • Launched Aimia’s Global Social Purpose.
    Learn more »
  • Miles Match Weeks are back for Aeroplan’s charitable partners.
    Learn more »
  • Aimia joined some of the world’s leading businesses in signing the Carbon Price Communiqué, which makes the case for setting a price on carbon emissions as one of the main building blocks for an effective and ambitious climate change policy framework.
    Learn more »
  • Awards & Recognitions
  • Groupe Aeroplan officially becomes “Aimia”.
    Learn more »
  • The company’s ticker symbol on Toronto Stock becomes “AIM”.
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  • Miles Match Weeks are back for Aeroplan’s charitable partners.
    Learn more »

THE OPPORTUNITY

Non-profit organizations often collect data about their services and their beneficiaries. In addition, the civil society is being offered access to more and more open data sets that, when analyzed in conjunction with those of an organization, offer the potential to generate new and valuable insights to optimize resources allocation. This is where Aimia’s unique Data Philanthropy comes in.

AIMIA DATA PHILANTHROPY

We are passionate about data and we think that a company like ours has a duty to share its skills and expertise with the community. Through Data Philanthropy, we graciously offer unique competencies and talents that few nonprofits generally have access to. By pairing Aimia experts with community organizations’ managers, Data Philanthropy becomes a rewarding experience for everyone involved. A designated leader accompanies each organization before and after a major event where a team of volunteers help organizations understand their data and, equip them to create value from their data in the short term and in the future. At a time when money is tight and funders want evidence of success, data analysis is critical to the future success of the charity sector.

Since the inception of Aimia’s Data Philanthropy in 2012, we have helped more than 50 non-profit organizations around the world, held a Global Week and Global Month of Data Philanthropy and received several recognitions. View details below:

  • Aimia supports Canadian not-for-profit organizations through data analytics for a sixth consecutive year.
    Learn more »
  • Aimia becomes a founding member of the Montreal-based Institute for Data Valorization (IVADO).
    Learn more »
  • During its first Global Week of Data Philanthropy, Aimia helps non-profits grasp the power of data to drive social good.
    Learn more »
  • Aimia employees donate data analysis skills to help Toronto not-for-profit organizations.
    Learn more »
  • Awards & Recognitions
  • Awards & Recognitions
  • Adopted of Aimia’s 5-year Social Purpose Roadmap (2014-2019).
    Learn more »
  • Aimia employees donate data analysis skills to help Toronto not-for-profit organizations.
    Learn more »

AIMIA COMMON GOOD DAYS

We encourage all of our employees to bring the best of their talent, skills and passion to the community. We created the Aimia Common Good Days to provide all employees worldwide with the opportunity to take one paid volunteer day any time throughout the year to work with a charity of their choice. Employees may choose to do this on their own, or teams can plan to do something together.

LOYALTY FOR GOOD

The simplest and most powerful way to fulfill our social purpose is by leveraging what Aimia does best. In practical terms, this means using the power of our people, products and partnerships to drive positive change. This is the fundamental concept behind Loyalty for Good.

The loyalty business has traditionally been about rewarding desired behaviours in the marketplace. But what about promoting health and clean air, helping to reduce hunger, and protecting society’s most vulnerable members? These are just some of the behaviours that savvy businesses, NGOs and public organizations wish to promote — using loyalty as a gentle nudge toward doing the right thing.

Loyalty for Good makes it easy and rewarding for people to take action for the common good. It’s an innovative idea based on the well documented gap between people’s intentions (“I want to do the right thing…”) and actions (“…maybe tomorrow”). Loyalty can help close this gap by “nudging” consumers toward more sustainable behaviors and habits. These nudges can range from rewards for certain actions to opportunities to donate loyalty currency to a good cause.

Our hypothesis is that aligning people’s brand loyalty with their desire to do good can:

  • Lead to new insights for building more meaningful relationships, especially with the millennial generation

  • Have a positive impact on the world and get more like-minded partners to join in

  • Bring to light innovative solutions to sustainability challenges, inspire people and lead to the adoption of more sustainable habits

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