Dave Houston drives strategic marketing solutions and loyalty program operations of several top national and regional brands. Dave manages our capabilities from travel and merchandise rewards, to technology platforms and analytics, CRM, marketing and promotions, customer servicing and operations. Prior to his current role, Dave was Vice President of Partnerships and New Partner Development for Aeroplan, managing existing accounts and new business development across all sectors, including airlines & travel, credit cards & financial services, and retail brands. Dave’s experience includes roles as Vice President of Airline Partnerships, managing relationships with Air Canada and the Star Alliance partners and General Manager at CIBC, accountable for the overall management of Aeroplan’s relationship with CIBC and all aspects of Aeroplan’s Financial Services partnerships. Before joining Aeroplan, Dave was Vice President and General Manager at marketing services agency Pareto and has held senior management positions at CIBC, American Express and Air Canada. Dave holds a Bachelor of Commerce degree from John Molson School of Business – Concordia University.