Pari Priyadarshini leads strategy and client success for our Singapore and Hong Kong locations and comes from a background of strategy consulting, consumer analytics and data-driven marketing. She originally joined us to initiate our Strategy & Consulting practice in Singapore, and eventually led the function regionally to deliver client engagements in customer loyalty across industries and markets. She has specific expertise across industries such as hospitality, retail, fuel, telco, banking and pharma, and her specialty is in the economics of loyalty and business models. As a business leader in the customer engagement domain, she works with her clients to put customer identity at the heart of every loyalty solution. In her current role, she brings her depth of domain knowledge to support our business and our clients, enabling best-fit success models on consumer engagement. Prior to joining Aimia, Pari worked at Fidelity Investments as an analyst and Stratanalysis as Partner and Consultant. She holds an MBA in Finance and Marketing from the Institute of Integrated Learning in Management.