Analytics & Measurement
Campaign & Customer Experience
Campaigns & Promotions
Partnerships & Rewards
Segmentation & Personalization
Strategy & Program Design
Aimia Global Emotional Loyalty Research Report
How brands build emotional connections with customers by region and industry through loyalty.
In the Banking World, is Convenience the New Loyalty?
Challenger banks are entering the market at a faster pace and are introducing new levels of convenience in banking that consumers have yet to experience. This trend towards convenience may just prove to be a new and compelling strategy to attract and retain customers.
Liability Management: Getting the Balance Right
Here is what you need to know when working to understand loyalty liability
Take your loyalty program international to grow your customers and increase revenue.
CRM + Loyalty
In the best consumer-centric organizations, CRM and loyalty work in concert to engage a broad range of consumers and develop deep relationships.
The Future of Loyalty
The loyalty industry is positioned for disruption. See how these 3 trends will change how we do loyalty forever.