Aimia Adopts Advance Notice By-law

MONTREAL, Feb. 27, 2013 /CNW Telbec/ – (TSX: AIM) Aimia announced that
its board of directors today approved the adoption of an advance notice
by-law (the “By-law”), which requires advance notice to the Corporation
in circumstances where nominations of persons for election as a
director of the Corporation are made by shareholders other than
pursuant to: (i) a requisition of a meeting made pursuant to the
provisions of the Canada Business Corporations Act (the “Act”); or (ii) a shareholder proposal made pursuant to the
provisions of the Act.

Among other things, the By-law fixes a deadline by which shareholders
must submit a notice of director nominations to the Corporation prior
to any annual or special meeting of shareholders where directors are to
be elected and sets forth the information that a shareholder must
include in the notice for it to be valid.

In the case of an annual meeting of shareholders, notice to the
Corporation must be made not less than 30 nor more than 65 days prior
to the date of the annual meeting; provided, however, that in the event
that the annual meeting is to be held on a date that is less than 50
days after the date on which the first public announcement of the date
of the annual meeting was made, notice may be made not later than the
close of business on the 10th day following such public announcement.

In the case of a special meeting of shareholders (which is not also an
annual meeting), notice to the Corporation must be made not later than
the close of business on the 15th day following the day on which the
first public announcement of the date of the special meeting was made.

The By-law is effective immediately. At the next meeting of shareholders
of the Corporation to be held on May 14, 2013, shareholders will be
asked to confirm and ratify the By-law.

About Aimia

Aimia Inc. (“Aimia”) is a global leader in loyalty management. Employing
more than 4,000 people in over 20 countries worldwide, Aimia offers
clients, partners and members proven expertise in launching and
managing coalition loyalty programs, delivering proprietary loyalty
services, creating value through loyalty analytics and driving
innovation in the emerging digital, mobile and social communications

Aimia owns and operates Aeroplan, Canada’s premier coalition loyalty
program and Nectar, the United Kingdom’s largest coalition loyalty
program. In addition, Aimia owns stakes in Air Miles Middle East,
Nectar Italia, Mexico’s leading coalition loyalty program Club Premier,
Brazil’s Prismah Fidelidade, and i2c, a joint venture with Sainsbury’s
offering insight and data analytics services in the UK to retailers and
suppliers. Aimia also holds a minority position in Cardlytics, a
US-based private company operating in transaction-driven marketing for
electronic banking. Aimia is listed on the Toronto Stock Exchange (TSX:
AIM). For more information, visit us at




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