Aimia announces closing of acquisition of Excellence In Motivation, Inc.

MONTREAL, Sept. 24, 2012 /CNW Telbec/ – Aimia (TSX: AIM) is pleased to
announce the successful closing of the acquisition, which was
previously announced on August 28, 2012, of Excellence In Motivation,
Inc. (EIM), a privately-owned U.S.-based full-service performance
improvement and business loyalty solutions provider, for approximately
US $28 million.

The acquisition further advances Aimia’s position as a leading full
suite loyalty management company delivering world-class channel,
employee and customer solutions across all vertical industries,
geographies and channels for consumer and business-to-business brands.

About Aimia

Aimia Inc. (“Aimia”) is a global leader in loyalty
management. Aimia’s unique capabilities include proven expertise in
delivering proprietary loyalty services, launching and managing
coalition loyalty programs, creating value through loyalty analytics
and driving innovation in the emerging digital and mobile
spaces. Aimia owns and operates Aeroplan, Canada’s premier coalition
loyalty program and Nectar, the United Kingdom’s largest coalition
loyalty program. In addition, Aimia has majority equity positions in
Air Miles Middle East and Nectar Italia as well as a minority position
in Club Premier, Mexico’s leading coalition loyalty program and
Cardlytics, a US-based private company operating in merchant-funded
transaction-driven marketing for electronic banking.

Aimia is a Canadian public company listed on the Toronto Stock
Exchange (TSX: AIM) and has over 3,400 employees in more than 20
countries around the world. For more information about Aimia, please

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JoAnne Hayes

Trish Moran

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