Aimia announces conversion privilege of Cumulative Rate Reset Preferred Shares, Series 1

MONTREAL, Feb. 27, 2015 /CNW Telbec/ – Aimia (TSX: AIM) announced today
that it does not intend to exercise its right to redeem all or any part
of the currently outstanding 6,900,000 Cumulative Rate Reset Preferred
Shares, Series 1 (the “Series 1 Shares”) on March 31, 2015. As a result
and subject to certain conditions set out in the prospectus supplement
dated January 13, 2010 relating to the issuance of the Series 1 Shares,
the holders of the Series 1 Shares have the right to convert all or
part of their Series 1 Shares, on a one-for-one basis, into Cumulative
Floating Rate Preferred Shares, Series 2 (the “Series 2 Shares”) of
Aimia on March 31, 2015.  Holders who do not exercise their right to
convert their Series 1 Shares into Series 2 Shares on such date will
continue to hold their Series 1 Shares.

The foregoing conversion right is subject to the conditions that: (i) if
Aimia determines that there would be less than 1,000,000 Series 2
Shares outstanding after March 31, 2015, then holders of Series 1
Shares will not be entitled to convert their shares into Series 2
Shares, and (ii) alternatively, if Aimia determines that there would
remain outstanding less than 1,000,000 Series 1 Shares after March 31,
, then all remaining Series 1 Shares will automatically be
converted into Series 2 Shares on a one-for-one basis on March 31,
. In either case, Aimia will give written notice to that effect to
registered holders of Series 1 Shares no later than March 24, 2015.

The dividend rate applicable to the Series 1 Shares for the 5-year
period from and including March 31, 2015 to but excluding March 31,
, and the dividend rate applicable to the Series 2 Shares for the
3-month period from and including March 31, 2015 to but excluding June
30, 2015
, will be announced by way of a press release on March 2, 2015.

Beneficial owners of Series 1 Shares who wish to exercise their
conversion right should communicate as soon as possible with their
broker or other nominee to obtain instructions for exercising such
right on or prior to the deadline for exercise, which is 5:00 p.m.
(Montreal time) on March 17, 2015.

Inquiries should be directed to Aimia’s Registrar and Transfer Agent,
CST Trust Company, at 1-800-387-0825 (toll free in Canada and the
United States

About Aimia

Aimia Inc. (TSX:AIM) is a data-driven marketing and loyalty analytics
company. We provide our clients with the customer insights they need to
make smarter business decisions and build relevant, rewarding and
long-term one-to-one relationships, evolving the value exchange to the
mutual benefit of both our clients and consumers.

With close to 4,000 employees in 20 countries, Aimia partners with
groups of companies (coalitions) and individual companies to help
generate, collect and analyze customer data and build actionable

We do this through our own coalition loyalty programs such as Aeroplan
in Canada and Nectar in the UK, and through provision of loyalty
strategy, program development, implementation and management services
underpinned by leading products and technology platforms such as the
Aimia Loyalty Platform and SmartButton, and through our analytics and
insights business, including Intelligent Shopper Solutions. In other
markets, we own stakes in loyalty programs, such as Club Premier in
Mexico, Air Miles Middle East and Think Big, a partnership with Air
Asia and Tune Group. Our clients are diverse, and we have
industry-leading expertise in the fast-moving consumer goods, retail,
financial services, and travel and airline industries globally to
deliver against their unique needs.

For a full list of our partnerships and investments, and more
information about Aimia, visit




Analysts and Investors
Angela McMonagle

Krista Pawley

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