Aimia announces new partnership in India with Axis Bank

INDIA, May 16, 2013 /CNW Telbec/ – Aimia Inc. (TSX: AIM), a global
leader in loyalty management, announced today its partnership with Axis
Bank, India’s third largest private sector bank, launching its
bank-wide customer loyalty program: eDGE Loyalty Rewards.

Aimia’s India office designed and deployed the program in partnership
with Axis Bank, and will be responsible for its on-going management.

Akash Sahai, Managing Director India, Aimia, said: “We are delighted to be working with Axis Bank on their loyalty
program which will allow the bank to use customer insights and targeted
communications to build ongoing relationships with its customers. 
Aimia has been strengthening its presence in India and Axis Bank’s
confidence in Aimia is testament to that.”

The eDGE Loyalty Rewards program is available to customers that maintain
certain savings account and card relationships with the bank, and will
cover a third of the bank’s customer base. Customers can easily
register for the program at, and once
registered will earn loyalty points on account opening, debit and
credit card shopping transactions, and on transactions across
electronic channels. Customers will also earn points if they hold some
other products from the bank, making the overall relationship more

Manisha Lath Gupta, Chief Marketing Officer, Axis Bank said: “The eDGE Loyalty Rewards have evolved from our brand promise of
being a true ‘partner in progress’ for our customers. While we continue
to design and develop new products and services that meet our
customers’ needs, eDGE Loyalty Rewards will make various transactions,
purchases and interactions far more rewarding for the customer and the
bank. The vast range of rewards and friendly online experience should
further drive engagement and bonding with our customers.”

In India, Aimia manages loyalty, CRM and analytics programs for several
reputed brands, including the Taj Hotels and Axis Bank.

About Aimia

Aimia Inc. (“Aimia”) is a global leader in loyalty management. Employing
more than 4,000 people in over 20 countries worldwide, Aimia offers
clients, partners and members proven expertise in launching and
managing coalition loyalty programs, delivering proprietary loyalty
services, creating value through loyalty analytics and driving
innovation in the emerging digital, mobile and social communications

Aimia owns and operates Aeroplan, Canada’s premier coalition loyalty
program and Nectar, the United Kingdom’s largest coalition loyalty
program. In addition, Aimia owns stakes in Air Miles Middle East,
Nectar Italia, Mexico’s leading coalition loyalty program Club Premier,
Brazil’s Prismah Fidelidade, and i2c, a joint venture with Sainsbury’s
offering insight and data analytics services in the UK to retailers and
suppliers. Aimia also holds a minority position in Cardlytics, a
US-based private company operating in transaction-driven marketing for
electronic banking. Aimia is listed on the Toronto Stock Exchange (TSX:
AIM). For more information, visit Aimia at

About Axis Bank

Axis Bank is the third largest private sector bank in India. Axis Bank
offers the entire spectrum of services to customer segments covering
Large and Mid-Corporates, SME, Agriculture and Retail Businesses.

With its 1,947 domestic branches (including extension counters) and
11,245 ATMs across the country, as on 31st March 2013, the network of
Axis Bank spreads across 1,263 cities and towns, enabling the Bank to
reach out to a large cross-section of customers with an array of
products and services. The Bank also has overseas offices in Singapore,
Hong Kong, Shanghai, Colombo, Dubai and Abu Dhabi.

The Bank’s website offers comprehensive details about its products and services.




Krista Pawley

Karen Keyes

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