Aimia completes corporate name change, signalling the next generation of loyalty

MONTREAL, May 4, 2012 /CNW Telbec/ – Aimia (TSX: AIM) is pleased to
announce that at its Annual and Special Meeting held earlier today,
shareholders approved a resolution to formally change the legal name of
the company from Groupe Aeroplan Inc. to Aimia Inc.  The company has
been operating under the Aimia banner since it launched its new global
brand identity in October, 2011.

The name change takes effect today and the company’s common shares and
Series 1 Preferred Shares will continue to trade on the Toronto Stock
Exchange (TSX) under the symbol AIM and AIM.PR.A, respectively.

“Today’s announcement marks another important milestone in our company’s
history. Aimia represents the new company that we have become and our
vision to be the recognized global leader in loyalty,” said Rupert
, Group Chief Executive, Aimia.

“Since Aeroplan’s IPO in 2005, we have made a series of important
acquisitions to fuel our global expansion that has allowed Aimia to
build a full-suite of loyalty management services that we’re now taking
to customers around the world. As Aimia, we are going to market as one
enterprise with a one-of-a-kind platform that will lead the next
generation of loyalty thinking and data analytics. We are creating
increased client value and inspiring deep and lasting loyalty between
people and the brands, products and services they trust.”

Aimia Facts
Aimia is a global leader in loyalty management with headquarters in
Montreal, Canada, and more than 30 offices in over 20 countries around
the world, with more than 3,400 employees.

Aimia owns and operates some of the world’s biggest and most popular
coalition loyalty programs including the Aeroplan program in Canada
with over 4.6 million active members, the Nectar program in the UK and
Italy with over 18.5 and 9 million active members, respectively, and
the Air Miles Middle East program with over 1.3 million active members.

The acquisition of LMG in 2007 included Nectar as well as
its proprietary data analytics business, which has swiftly grown its
best in class offerings, now known as Aimia’s Intelligent Shopper
Solutions service stream, with clients in Europe, Canada and Australia.

Aimia works with hundreds of clients and some of the world’s top brands
in the automotive, retail, financial, telecom, healthcare, high tech,
travel, hospitality and consumer package goods sectors.

Aimia has more than doubled its gross billings in less than five years.
In the last 12 months (April 1, 2011-March 31, 2012), Aimia’s gross
billings were $2.24 billion, of which approximately 50% were from the
Aeroplan business.

About Aimia

Aimia Inc. (“Aimia”) is a global leader in loyalty management. Aimia’s
unique capabilities include proven expertise in delivering proprietary
loyalty services, launching and managing coalition loyalty programs,
creating value through loyalty analytics and driving innovation in the
emerging digital and mobile spaces. Aimia owns and operates Aeroplan,
Canada’s premier coalition loyalty program and Nectar, the United
Kingdom’s largest coalition loyalty program. In addition, Aimia has
majority equity positions in Air Miles Middle East and Nectar Italia as
well as a minority position in Club Premier, Mexico’s leading coalition
loyalty program and Cardlytics, a US-based private company operating in
merchant-funded transaction-driven marketing for electronic banking.

Aimia is a Canadian public company listed on the Toronto Stock Exchange
(TSX: AIM) and has over 3,400 employees in more than 20 countries
around the world. For more information about Aimia, please visit

Follow us on Twitter:!/aimiainc.



JoAnne Hayes

Trish Moran

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