Aimia employees donate their data analysis skills to help local not-for-profits this weekend

Employees have less than 24 hours to sift through reams of data to help
the United Way, Art Gallery of Ontario & Engineers Without Borders
improve the impact of their programs

MONTREAL, Oct. 29, 2013 /CNW Telbec/ – Aimia’s data scientists and
consultants are coming together this weekend in Toronto to work with
three prominent not-for-profit organizations to analyze trends and
patterns in their data and make recommendations to meaningfully improve
their programs.  With the help of some students from the Rotman School
of Management, Aimia employees will have less than 24 hours to provide
actionable insights to Engineers Without Borders Canada, United Way
Toronto, United Way Centraide Canada and the education programs at the
Art Gallery of Ontario’s Weston Family Learning Centre.

Overview of itinerary:

Friday, November 1, 2013

6:00pm – 7:00pm  
7:00pm – 9:00pm 
Kick-off / Opening remarks
Vince Timpano, President and Chief Executive Officer, Canada, Aimia
Susan Doniz, Global Chief Information Officer, Aimia
Susan McIsaac, President and Chief Executive Officer of United Way
Dan Clement, Senior Vice President, United Way Centraide Canada
Matthew Teitelbaum, Michael and Sonja Koerner Director and Chief
Executive Officer, Art Gallery of Ontario
Alexandra Conliffe, Vice President Operations, Engineers Without Borders
Breakout sessions with 4 core teams to support each charity – huddle and
strategize for the next day, as well as socialize to get to know each

Saturday, November 2

9:00am  Teams assemble and start diving into data – analyzing and problem
11:30am   Teams break for words of encouragement from a colleague in the UK who
led a similar data analysis volunteer event last year
12:00pm   Lunch and a check-in with the teams
10:00pm   Teams wrap up for the night

Sunday – November 3

9:00am  Teams reconvene to finalize their presentations of their results
10:00am  Each team presents their findings and recommendations for each of the
charities for approx. 20 minutes each
  Closing remarks by Kevin O’Brien, Chief Commercial Officer, Aeroplan
12:00pm  Event wraps up
Location:  MaRS Collaboration Centre, The MaRS Centre, South Tower, ROOM CR2 & CR3, 101 College Street,

Various executives from Aimia and each of the charitable organizations
will be dropping in throughout the weekend. Members of the media
interested in visiting the event can contact JoAnne Hayes at

For live updates be sure to follow us on Twitter at @AimiaInc, hashtag #AimiaEvents.

About Aimia in Canada

Aimia, a global leader in loyalty management, has unique capabilities
and proven expertise in delivering proprietary loyalty services,
launching and managing coalition loyalty programs, creating value
through loyalty analytics and driving innovation in the emerging
digital and mobile spaces. In Canada, Aimia owns and operates Aeroplan,
Canada’s premier coalition loyalty program, as well as a proprietary
loyalty division that designs, launches and operates new client
programs. Aimia also offers world-class data analytics through its
Intelligent Shoppers Solutions suite of tools and has a minority
position in Cardlytics, a pioneer of transaction-driven marketing in
banking.   For more information, please visit:




please contact:

JoAnne Hayes

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