Aimia forms global strategic partnership with Fractal Analytics, an advanced analytics company

MONTREAL, Aug. 12, 2014 /CNW Telbec/ – Aimia, a global leader in loyalty
management, has formed a strategic long-term partnership with Fractal
Analytics, a leading provider of advanced analytics. The exclusive
commercial agreement will deepen Aimia’s analytics capabilities,
extending its unparalleled customer insights to deliver a more
comprehensive understanding of consumer behavior and improve marketing
return-on-investment. It will also extend Aimia’s loyalty expertise to
Fractal’s existing clients. As part of the partnership, Aimia is making
a minority equity investment in Fractal.

The partnership expands Aimia’s analytics operations, giving it access
to best-in-class analytics to enhance its current core capabilities and
the opportunity to rapidly embed some of Fractal’s existing predictive
analytics solutions such as Customer Genomics® into Aimia’s loyalty
solutions.  It will also allow more rapid development of new offerings
leveraging rich customer data across its programs, products and

“This strategic partnership gives Aimia dedicated access to specialized
and scarce top talent as our global analytics business continues to
grow,” said Eric Monteiro, Chief Strategy and Analytics Officer, Aimia, who will join Fractal’s
board of directors as part of the equity investment.  “Fractal brings a
mature and experienced team of sophisticated analytics professionals to
meet the complex needs of our clients.”

“CMOs across industries increasingly recognize the importance of deeply
understanding their customers and hyper-personalizing their experience
to inspire their loyalty,” said Srikanth Velamakanni, Co-founder and
Chief Executive Officer, Fractal Analytics. “Our partnership with Aimia
gives companies access to the world’s best loyalty analytics

Founded in 2000, Fractal provides advanced analytics to more than 50
Fortune 1,000 global companies. Fractal has 13 offices across the globe
and expects to grow its global headcount from 700 to more than 1,000 by
the end of 2014.

About Aimia

Aimia Inc. (“Aimia”) is a global leader in loyalty management. Employing
more than 4,300 people in 20 countries worldwide, Aimia offers clients,
partners and members proven expertise in launching and managing
coalition loyalty programs, delivering proprietary loyalty services,
creating value through loyalty analytics and driving innovation in the
emerging digital, mobile and social communications spaces.

Aimia owns and operates Aeroplan, Canada’s premier coalition loyalty
program, Nectar, the United Kingdom’s largest coalition loyalty
program, Nectar Italia, and Smart Button, a leading provider of SaaS
loyalty solutions. In addition, Aimia owns stakes in Air Miles Middle
East, Travel Club, Spain’s leading coalition loyalty program, Club
Premier, Mexico’s leading coalition loyalty program, China Rewards, the
first coalition loyalty program in China that enables members to earn
and redeem a common currency,  Think Big, the owner and operator of BIG
– AirAsia and Tune Group’s loyalty program, Brazil’s Prismah Fidelidade
and i2c, a joint venture with Sainsbury’s offering insight and data
analytics services in the UK to retailers and suppliers.  Aimia also
holds a minority position in Cardlytics, a US-based private company
operating in card-linked marketing,  Aimia is listed on the Toronto
Stock Exchange (TSX: AIM). For more information, visit us at

About Fractal Analytics

Fortune 500 companies recognize analytics is a competitive advantage to
understand customers and make better decisions. Fractal Analytics
delivers insight, innovation and impact to them through predictive
analytics and visual story-telling.

Fractal Analytics’ flagship Customer Genomics® solution helps marketers
learn complex customer behavior at an individual level. Its proprietary
pattern recognition and machine-learning algorithms learn from every
transaction and customer interaction, including social media, to help
marketers build a complete view of individual customers across
attitudinal and behavioral dimensions. In June of 2013, global private
equity firm TA Associates acquired a minority stake in the company for
an investment of $25 million, and in May of 2013, information
technology and research advisor Gartner named Fractal as one of the top
five “Cool Vendors in Analytics.” Learn more at




Aimia Investor Contact 

Karen Keyes
+1 416 352 3728

Aimia Media Contact

Megan Ratcliffe
+44 20 7152 4881

Fractal Analytics Contact

Liam Collopy
Harden Communications Partners, LLC
+1 510 635 4150 Ext. 1009

Download PDF Version