MONTREAL and MEXICO CITY, Dec. 17, 2012 /CNW Telbec/ – Aimia Inc.
(“Aimia”) and Grupo Aeromexico S.A.B. de C.V. (“Grupo Aeromexico” or
“Aeromexico”), announced today the successful closing of the previously
announced acquisition by Aimia from Aeromexico of an additional 20%
equity participation in Premier Loyalty & Marketing, S.A.P.I. de C.V.
(“PLM”), owner and operator of Club Premier, Mexico’s leading coalition
loyalty program, for US$88 million.
Aimia’s and Grupo Aeromexico’s equity participations in PLM now
approximate 49% and 51%, respectively. Aimia and Grupo Aeromexico will
continue their close collaboration and support of PLM’s management team
in the execution of their strategy to enable PLM to achieve its full
potential as Mexico’s leading coalition loyalty program.
Aimia is a global leader in loyalty management. Aimia’s unique
capabilities include proven expertise in delivering proprietary loyalty
services, launching and managing coalition loyalty programs, creating
value through loyalty analytics and driving innovation in the emerging
digital and mobile spaces. Aimia owns and operates Aeroplan, Canada’s
premier coalition loyalty program and Nectar, the United Kingdom’s
largest coalition loyalty program. In addition, Aimia has majority
equity positions in Air Miles Middle East and Nectar Italia as well as
a minority position in Club Premier, Mexico’s leading coalition loyalty
program and Cardlytics, a US-based private company operating in
transaction-driven marketing for electronic banking.
Aimia is a Canadian public company listed on the Toronto Stock Exchange
(TSX: AIM) and has over 3,800 employees in more than 20 countries
around the world. For more information about Aimia, please visit www.aimia.com.
About Premier Loyalty & Marketing, S.A.P.I. de C.V.
Premier Loyalty & Marketing, S.A.P.I. de C.V. owns and operates Club
Premier, the first frequent flyer program established in Latin America
and Mexico’s leading coalition loyalty program. The company’s objective
is to reward the preference and loyalty of Club Premier’s members
through the accrual and redemption of Premier Kilometers. Members earn
Premier Kilometers for flying with Aeromexico, Aeromexico Connect,
SkyTeam airlines, and other airlines; for using American Express and
Banamex co-branded credit cards; from converting loyalty currency
issued by other premium credit cards into Premier Kilometers or by
purchasing a variety of goods or services from their favourite
retailers and service providers who are participating loyalty partners.
While members primarily redeem their Premier Kilometers for flights on
Aeromexico and other affiliated airlines, they can also exchange them
for a wide variety of catalogue and experiential rewards available
About Grupo Aeromexico
Grupo Aeromexico, S.A.B. de C.V. is a holding company whose subsidiaries
are engaged in commercial aviation in Mexico and the promotion of
passenger loyalty programs. Its fleet includes Boeing 777, 767 and 737
aircraft and the latest Embraer 145, 170 and 190 models. The carrier
announced a major expansion plan in 2011 to acquire 20 new and wholly
owned aircraft including ten Embraer 190 and ten Boeing 737-8 NG
airplanes. Aeromexico will take delivery of nine 787-8 Dreamliners over
the next three years. Moreover, in 2012, Aeromexico announced the most
significant fleet investment program in Mexican aviation history: the
acquisition of 100 new aircraft, including 90 Boeing 737 MAX and 10
Boeing 787-9 Dreamliner airplanes.
Grupo Aeromexico operates its main hub out of Terminal 2 in the Mexico
City International Airport, and offers over 600 daily flights to
different cities in Mexico, the United States, Canada, Central and
South America, Europe and Asia.
Aeromexico is a founding member of SkyTeam, the global airline alliance
partnering 19 airlines: Aeroflot, Aerolíneas Argentinas, Air Europa,
Air France, Alitalia, China Airlines, China Eastern, China Southern,
CSA Czech Airlines, Delta Air Lines, Kenya Airways, KLM Royal Dutch
Airlines, Korean Air, Middle East Airlines, Saudia, TAROM Romanian Air
Transport, Vietnam Airlines and Xiamen Airlines. SkyTeam offers all
partner airline passengers a large global network with more
destinations and frequencies, and improved connectivity. Passengers can
earn and redeem miles through the different airline partners’ loyalty
programs and enjoy the benefits offered at SkyTeam’s 520 VIP airport
lounges around the world. SkyTeam offers its 537 million annual
passengers more than 14.900 daily flights to 993 destinations in 186
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