Aimia moves global headquarters to new Tour Aimia building in Montreal's financial district


Dynamic location and state-of-the-art, open-space facility houses
contemporary artwork collection

MONTREAL, May 29, 2014 /CNW Telbec/ – Aimia Inc. (TSX: AIM) (“Aimia”), a
global leader in loyalty management, today reaffirmed its commitment to
Montreal with the official opening of its new global headquarters in
the heart of the Quartier-International district in Montreal, Quebec.

The 35-story modern building at the corner of Viger Street and Beaver
Hall Hill houses approximately 400 employees in the four floors that
Aimia occupies among the 10 commercial floors.  As a growing global
leader in loyalty management with evolving commercial and corporate
needs, Aimia outgrew its original office space in Montreal and wanted
to create an environment that better reflects its brand and culture. 
Aimia still maintains two other offices in Montreal for its Call Centre
facilities and technology project teams.

“We are proud to have a building named after our company in the core of
Montreal’s international district, in the city where our company was
founded,” said Rupert Duchesne, Group Chief Executive, Aimia. “The
office is a strong representation of the Aimia brand and the open
office environment encourages the interaction, collaboration and
innovation that is integral to how we want to operate as a company.
This new space will also serve as a model for all future offices

Tour Aimia/Altoria was developed by Kevric Real Estate Corporation as a
mixed-use complex including 230,000 square feet of office space on the
first 10 floors and 25 floors dedicated to the Altoria residential
project.  In line with Aimia’s commitment to the environment, the
office space was designed to achieve Leadership in Energy and
Environmental Design (LEED) Gold certification; the second highest in
terms of environmental requirements.

Aimia’s office also provides an exclusive terrace, includes quiet spaces
called iSpace and iLabs where employees can collaboratively explore and
define new ideas as well as a connection to Montreal’s underground city

“From Aimia’s beginnings as Aeroplan and the loyalty program of Air
Canada, our headquarters have steadfastly remained in Montreal,” added
Duchesne.  “The city is a rich source of creativity, innovation,
entrepreneurship and diversity and is a perfect complement to Aimia
itself: a dynamic company headquartered in a vibrant city.  We’re
excited to be located in the international district, a prime area for
strategic growth and where Aimia is closer to the business community
and our clients and partners.”

Artwork Collection:

Selected artwork by Canadian artists is installed throughout the office
to not only enhance the work environment, but also inspire employees,
promote dialogue and encourage creativity and innovation.

Aimia’s collection in Montreal has chosen to feature a wide range of
Quebec artists in its Tour Aimia offices in support of the vibrant arts
community in the province of Quebec and more specifically in Montreal.
Artists range from very well established to emerging and reflect
Aimia’s commitment to fostering Canada’s artistic talent.  Working
alongside the collection Prêt d’œuvres d’art (CPOA) du Musée national
des beaux-arts du Québec, part of Aimia’s artwork was chosen by a
committee of employees. The CPOA contributes to raising public
awareness about the originality and the diversity of the current
creation in Quebec while playing an important role in the art
community. With over 40 leased pieces of art, the initiative represents
the first large collaboration of the CPOA with a private company.  For
more details on Aimia’s installation of Canadian artwork, visit:

To view photos of the new Aimia office or for more information please

About Aimia

Aimia Inc. (“Aimia”) is a global leader in loyalty management. Employing
more than 4,300 people in 20 countries worldwide, Aimia offers clients,
partners and members proven expertise in launching and managing
coalition loyalty programs, delivering proprietary loyalty services,
creating value through loyalty analytics and driving innovation in the
emerging digital, mobile and social communications spaces.

Aimia owns and operates Aeroplan, Canada’s premier coalition loyalty
program, Nectar, the United Kingdom’s largest coalition loyalty
program, Nectar Italia, Italy’s largest coalition loyalty program and
Smart Button, a leading provider of SaaS loyalty solutions. In
addition, Aimia owns stakes in Air Miles Middle East, Travel Club,
Spain’s largest coalition loyalty program, Club Premier, Mexico’s
leading coalition loyalty program, China Rewards, the first coalition
loyalty program in China that enables members to earn and redeem a
common currency, Think Big, the owner and operator of BIG – AirAsia and
Tune Group’s loyalty program, Brazil’s Prismah Fidelidade and i2c, a
joint venture with Sainsbury’s offering insight and data analytics
services in the UK to retailers and suppliers. Aimia also holds a
minority position in Cardlytics, a US-based private company operating
in card-linked marketing. Aimia is listed on the Toronto Stock Exchange
(TSX: AIM). For more information, visit us at


Image with caption: “Aimia moves global headquarters to new Tour Aimia building in Montreal’s financial district (CNW Group/AIMIA)”. Image available at:



Christa Poole

Isabelle Troitzky

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